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Casio Exilim EX-Z77

Ilse Jurrien
IFA Report
Friday 13th, July 2007
Posted by: Ilse Jurrien

Casio, Inc. and its parent company, Casio Computer Co., Ltd., announced the release of the Exilim EX-Z77 digital camera with the cutting-edge Exilim Engine 2.0 image processing module. In conjunction with the release of this Casio camera, Casio, Inc. announced their agreement with YouTube to include a unique YouTube Capture mode and bundle software to provide ideal settings for recording, storing and uploading video on the company’s newest Exilim digital cameras - Exilim EX-S880 and Exilim EX-Z77. This agreement represents an effort by Casio to directly engage the YouTube community by simplifying the process of creating and sharing videos.

Casio Exilim Z77

Casio Exilim EX Z77 - YouTube videos
“The increased popularity of video sharing Web sites such as YouTube offers a great opportunity for innovation,” said John Homlish, Executive Vice President of Sales and Marketing, Casio, Inc. “We recognized that there was a demand for an easier way to upload high-quality video and are thrilled to be the first digital camera company to be able to offer a solution for consumers.”

Casio EX-Z77 - YouTube Capture mode
Casio’s YouTube Capture mode records in next-generation MPEG-4 H.264 high quality video format; this provides an ideal compression ratio that allows users to record longer without having to sacrifice the quality of their movies. This mode also provides sharp resolution (640 x 480) and a frame rate of up to 30 frames per second. Casio is providing consumers with a groundbreaking tool to get videos recorded and uploaded directly to YouTube in as few as two steps! Casio has also included an exclusive software application that makes it seamless to upload movies to YouTube. This technology will also allow users to upload multiple videos at once, making it easier than ever before to share original content online.

Casio Exilim Zoom Z77 - Create & Share videos
“We are constantly looking for ways to make it simpler for our community to create and share videos,” said Hunter Walk, YouTube product management. “The YouTube Capture mode featured on the Casio Exilim EX-Z77 digital camera is remarkably innovative and easy to use, and will further expand the incredible range of originally-created content for which YouTube is known.”

Casio Exilim EX-Z77 - Sophisticated design
The sophisticated 7.2 megapixel Exilim Zoom EX-Z77 joins Casio’s successful Exilim Zoom series, whose excellent balance of superior functionality and stylish, compact look characterize the Exilim brand. The Casio Exilim EX-Z77 features enhanced movie functionality and is the first digital camera within the line to feature YouTube Capture mode. The Casio EX-Z77 also features a blur reduction function that uses motion analysis technology, an auto-tracking AF system, and face detection technology. The combination of face detection technology and the auto-tracking AF system ensures that, once the focus locks on to a person’s face, it will stay sharp and maintain the right exposure, even if the person moves. Casio makes it easier to capture beautiful portraits.

Casio Exilim Z77 - eBay Best Shot Mode
Exclusive to the Casio Exilim line of digital cameras in the USA, and featured in the Exilim Card EX-Z77 is the eBay Best Shot Mode. eBay Best Shot takes photos at a size that is image optimized for display on eBay, allowing picture takers to more quickly and easily create photos for selling items on eBay. For ease of use, eBay photos are stored in a special eBay directory. The Casio Exilim EX Z77 is available in black, blue, pink and silver with an manufacturers suggested retail price of $229.99 and will be available at retail in August.

Casio Exilim Z77

YouTube Capture mode - YouTube sticker logo
Casio will have the marketing exclusivity for the YouTube feature during the Holiday ’07 season. All cameras that feature YouTube Capture mode will feature a custom YouTube sticker logo, licensed by YouTube. YouTube Capture mode will be included in Casio’s 2007 Holiday line-up of Exilim digital cameras. The cameras with YouTube Capture mode and the upload functionality software will be available in a bundle package to be sold during the holiday season, allowing users to receive all the hardware and software necessary for upload for one price.

Casio Exilim Zoom EX-Z77 - Features
• 7.2 million effective pixels, 3X optical zoom
• 2.6-inch widescreen LCD display
• Easy Mode; displays simple shooting menus on the right side of the monitor
• Maximum 5 shot/second high-speed continuous shutter (only at 2.0 MP)
• Movie mode with electronic image stabilization function
• High-quality movies using the H.264 standard
• YouTube Capture Mode
• YouTube Uploader for Casio software to upload movies to YouTube in 3 easy steps
• Face detection technology and Auto-Tracking AF system
• Blur reduction driven by the Exilim Engine 2.0 image processing module
• Motion analysis sets the most appropriate ISO sensitivity and shutter speed
• Anti Shake DSP reduces blur due to shaky hands and subject movement
• Choice of four body colors: silver, black, blue and pink

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