News alert

Signup for our NewsAlert, and get an e-mail when new articles are posted...

RSS

The latest digital imaging news is also available through our IFA RSS service. Add the RSS feed to your news feeder and you will receive constantly updated articles on all the IFA news. To use our RSS service you will need an RSS reader, of which there are many available online.

IFA RSSIFA News Headlines
IFA Sitemap by CategorySitemap by Category
IFA Sitemap by BrandSitemap by Brand

Digital Cameras

Pentax

Camera Shop

Digital Cameras

Pentax Optio E40

Ilse Jurrien
IFA Report
Friday 13th, July 2007
Posted by: Ilse Jurrien

Pentax Imaging Company has announced two new lightweight, affordable compact digital camera models, the Pentax Optio E40. The Pentax Optio E40 is an affordable, entry-level compact digital camera also featuring Face Recognition technology and Digital Shake Reduction functions for high-resolution photography. This entry-level model accepts widely available AA batteries and is designed for simple and intuitive operation so that even beginners can enjoy photography effortlessly. Pentax adds Face Recognition AF & AE technology to the Optio E40 to automatically detect and focus on faces, regardless of where the people appear in the photo frame. In addition, optimal exposure settings are set automatically.

Pentax Optio E40

Pentax E40 digital camera - ISO sensitivity
Despite being an entry-level camera, the Optio E40 delivers high-resolution photos that look sharp even at large magnifications thanks to its 8.1 effective megapixels, which precisely captures images down to the finest detail. A mode that reduces camera shake and blurring when photographing still images. The sensitivity is adjusted automatically, to as high as ISO1000, to match the brightness of the subjects. This enables photography with faster shutter speeds, and images with less blurring can be obtained.

Pentax Optio E40 compact camera - Batteries
The Auto Picture mode lets the camera automatically determine the shooting conditions for Landscape, Portrait, Night Scene, and Normal mode and choose the optimum settings for each subject. This Pentax original function makes photography a lot easier for users since it eliminates the necessity of a number of individual settings. Since the Optio E40 accepts widely available AA batteries, you can shoot with confidence when away from home or whenever you want. Furthermore, the camera has been designed specifically to use less power so that you can take approximately 240 photos when running on alkaline batteries.

lala

Pentax E40 camera - Green mode
The Optio E40 comes with the Green mode to automate camera setup when shooting still images and allow digital camera beginners to enjoy effortless photography. A single button press automatically sets the exposure, sensitivity, white balance, and other parameters according to the shooting conditions. This function is useful when asking someone else to take your picture or when you lose track of camera settings.

Pentax Optio E40 digital camera - Price & Availability
The Optio E40 features a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 37.5-112.5mm lens in 35mm format, which is ideal for a broad spectrum of subjects from landscapes to travel photography to portraits. Combined with 4X digital zoom, the Optio E40 achieves a total of about 12X zoom capability. The Pentax Optio E40 will ship in September 2007 for US $149.95.

Recommended related articles

Next or previous article

The IFA International Consumer Electronics Show took place every two years, but since 2006 the IFA show became once again an annual event under Berlin’s famous Funkturm landmark. In the early days, back in 1924 the IFA began in Berlin as the “Great German Radio Exhibition”. In the meantime, the International Consumer Electronics Show has not only become the world's biggest trade show for consumer electronics but also presents the world's largest number of product premieres in consumer electronics and home appliances. At IFA 2009 more than 3 billion Euros worth of orders were generated. IFA 2010 could even surpass this number! The total number of exhibitors at last year’s IFA show was 1164 from 46 countries. The total number of trade visitors was 134194 from 105 countries, quite amazing numbers. The IFA 2010 show news will come to you live from the show floor, so stay tuned!