News alert

Signup for our NewsAlert, and get an e-mail when new articles are posted...

RSS

The latest digital imaging news is also available through our IFA RSS service. Add the RSS feed to your news feeder and you will receive constantly updated articles on all the IFA news. To use our RSS service you will need an RSS reader, of which there are many available online.

IFA RSSIFA News Headlines
IFA Sitemap by CategorySitemap by Category
IFA Sitemap by BrandSitemap by Brand

Digital Cameras

Pentax

Imaging News

New Cameras

Pentax Optio M40

Ilse Jurrien
IFA Report
Friday 13th, July 2007
Posted by: Ilse Jurrien

Pentax Imaging Company has announced two new lightweight, affordable compact digital camera models - the Pentax Optio M40 and the Pentax Optio E40. With 8.0 megapixels, the Pentax Optio M40 features an ultra-slim, sophisticated metallic body offering a 3X optical zoom and a large and easily viewable LCD monitor. The user-friendly Optio M40 also features Face Recognition and digital Shake Reduction. This entry-level model accepts widely available AA batteries and is designed for simple and intuitive operation so that even beginners can enjoy photography effortlessly. With a slim body that features an ex-clusive and compact rechargeable battery, the Optio M40 is less than 7/10 inch thick.

Pentax Optio M40

Pentax M40 digital camera - 8 Megapixel
The exterior features high quality aluminum alloy with a sophisticated textured finish. With 8.0 megapixels, the Pentax Optio M40 delivers high-resolution photos that capture images with the finest details even at higher magnifications. The Optio M40 is equipped with a Face Recognition AF & AE function that automatically detects and focuses on faces, regardless of where the people appear in the photo frame. In addition, optimal exposure settings are automatically conducted so that the areas with faces are highlighted, even if there is backlighting.

Pentax Optio M40 compact camera - ISO 3200
A Digital Shake Reduction mode reduces camera shake and subject blur when photographing still images. The sensitivity is adjusted automatically to as high as ISO 3200 to match the brightness of the subjects to enable photography with faster shutter speeds and images with less blur. The Optio M40 is equipped with powerful flash photography performance options for subjects in dark locations to be captured clearly at a distance up to 50 feet. The flash also features a Soft Flash function that prevents overexposure of skin tones by controlling the amount of light emitted when photographing at close distances.

lala

Pentax M40 camera - Settings
Despite the compact size of the Optio M40, the camera comes with a generous 2.5 inch monitor with an improved pixel number of approximately 150,000 pixels for easier playback and better operational view of camera settings and menu displays. The Optio M40 is also equipped with an Economy mode that promotes energy saving by dimming the backlight automatically after a certain period of time has passed. An Auto Picture mode lets the camera automatically determine the shooting conditions for Landscape, Portrait, Night Scene, and Normal mode and choose the optimal settings for each subject. This Pentax original function simplifies photography for users by eliminating individualized camera settings.

Pentax Optio M40 - photography modes
The Optio M40 features 16 photography modes including Natural Skin Tone, Flower, Sport, Pet, and Food that are set with the optimum exposure and white balance depending on the scene or subject. A Mode Palette icon helps make the selections simple.

Pentax Optio M40

Pentax M40 - Price & Availability
The Optio M40 features a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 36-108mm lens in 35mm format, which is ideal for a broad spectrum of subjects from landscapes to portraits. Combined with 4X digital zoom, The Optio M40 achieves a 12X zoom capability. Priced at US $199.95, the Pentax Optio M40 will ship in August 2007.

Pentax Optio M40 - Features
• Equipped with Movie SR (Shake Reduction) function
• Auto-Macro mode allows for close-up photography as near as 10cm
• Auto-tracking AF continuously focuses on a moving subject
• New Date Imprint function for easier images categorizing
• World time function for 75 cities (28 times zones) worldwide
• Calendar Display function allows easier image retrieval based on the capture date
• Approximately 21.9MB of built-in memory
• FotoNation's red-eye compensation function for flash shots
• Includes the ACDSee for Pentax image viewer/image management software
• Support PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III

Recommended related articles

Next or previous article

The IFA International Consumer Electronics Show took place every two years, but since 2006 the IFA show became once again an annual event under Berlin’s famous Funkturm landmark. In the early days, back in 1924 the IFA began in Berlin as the “Great German Radio Exhibition”. In the meantime, the International Consumer Electronics Show has not only become the world's biggest trade show for consumer electronics but also presents the world's largest number of product premieres in consumer electronics and home appliances. At IFA 2009 more than 3 billion Euros worth of orders were generated. IFA 2010 could even surpass this number! The total number of exhibitors at last year’s IFA show was 1164 from 46 countries. The total number of trade visitors was 134194 from 105 countries, quite amazing numbers. The IFA 2010 show news will come to you live from the show floor, so stay tuned!