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SanDisk Extreme Ducati USB flash drive

Ralf Jurrien
IFA Report
Thursday 19th, July 2007
Posted by: Ralf Jurrien

SanDisk rolled out the SanDisk Extreme Ducati Edition USB Flash Drive. A tribute to Ducati’s distinctive Italian design and engineering, the new drive has the same glossy red chassis and black trim as the Ducati Corse team motorcycles now racking up victories on the MotoGP circuit. The true “Ducatisti,” as aficionados of Ducati motorcycles call themselves, will appreciate the attention to detail in the SanDisk Extreme Ducati Edition USB Drive, including the Ducati Corse logo on top of the drive and the red tail light that illuminates whenever the drive is inserted into the USB port of a computer. It is expected to be available in North America and Europe in August, and worldwide in September.

SanDisk Extreme Ducati USB flash drive

SanDisk Extreme Ducati USB drive
On the inside, the drive offers a generous 4GB of capacity and front-of-the-pack read and write speeds of 20MB/s, the fastest of the SanDisk portfolio of consumer USB drives. In other words, there isn’t a long wait to fill the drive’s big fuel tank with documents, photos, music and other digital data. “Ducati and SanDisk share a passion for bringing together performance and design,” said Alessandro Cicognani, Ducati Corse marketing and licensing manager. “That’s why Ducati was proud to welcome SanDisk as a sponsor of our MotoGP team back in January, and why we’re delighted today that SanDisk has created a product so closely mirroring our commitment to excellence.”

SanDisk Extreme Ducati USB flash drive - Design and Software
There has never been a USB flash drive that looked like this,” said Greg Rhine, senior vice president and general manager of the Consumer Products Division at SanDisk. “The SanDisk Extreme Ducati Edition USB Flash Drive is fast and functional, but it’s also a way for everyone to share the excitement of Ducati motorcycles and Ducati’s long history as a racing champion.” The SanDisk Extreme Ducati Edition USB Flash Drive comes with a custom lanyard, as well as SanDisk’s RescuePRO Deluxe software for recovering data that is accidentally deleted. The drive is compatible with Windows 2000, Windows XP, Windows Vista, and versions 10.1.2 or better of the Mac operating system.

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SanDisk Extreme USB drive Ducati – Price and Availability
The SanDisk Extreme Ducati USB flash drive has a manufacturer’s suggested retail price of $124.99 in the United States. It is expected to be available in North America and Europe in August, and worldwide in September. The drive will be sold through high-end niche retailers, high-end department stores, Ducati network shops and other outlets, including on-line. It will also be available for pre-order on the SanDisk website at sandisk.com/Ducati.

SanDisk and Ducati partnership
“These new Ducati Extreme Edition products are the beginning of what we believe will be an important partnership, leveraging Ducati’s reputation in MotoGP to support a worldwide merchandising and marketing campaign for SanDisk,” said Tanya Chuang, director of worldwide retail product marketing for the high performance imaging market at SanDisk. “Our Ducati Edition products also clearly show SanDisk’s capabilities in performance and design, which we feel put us far ahead of the competition.”

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