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Canon PowerShot A720 IS

Ralf Jurrien
IFA Report
Monday 20th, August 2007
Posted by: Ralf Jurrien

Canon strengthens its PowerShot A-Series range with the new feature-packed PowerShot A720 IS. The elegant Canon PowerShot A720 IS offers a 8.0 Megapixel CCD with a 6x optical zoom lens. Equipped with optical Image Stabilizer technology and advanced high ISO capabilities, the Canon PowerShot A720 IS digital camera offers a comprehensive solution to image blur. Replacing the PowerShot A710 IS, the Canon PowerShot A720 IS also benefits from Canon’s DIGIC III processor, which powers Face Detection AF/AE/FE and Red-Eye Correction for improved people shots. . The Canon PowerShot A650IS further features 18 different shooting modes and is supplied with a 16MB memory card.

Canon PowerShot A720 IS

Canon PowerShot A720 IS camera
“The Canon PowerShot A720 IS incorporates several features usually associated with high-end cameras an affordable, compact package,” said Mogens Jensen, Head of Canon Consumer Imaging, Europe. “This makes the new PowerShot digital camera an attractive proposition for novices and experienced camera users alike.”

Canon PowerShot A720 IS - Features
• 8.0 Megapixels and 6x optical zoom
• Optical Image Stabilizer and High ISO Auto to combat image blur
• DIGIC III with Face Detection AF/AE/FE and Red-Eye Correction in playback
• 2.5” LCD with real-image zoom optical viewfinder
• 19 shooting modes including full manual control and Long Play VGA movies
• Optional accessories including lenses and waterproof case

Canon PowerShot A720 IS - 6x Optical zoom
With a resolution of 8.0 Megapixels, the Canon PowerShot A720 IS gives users the power to create poster-size prints or crop sections of photos without loss of detail. The 6x optical zoom lens benefits from Canon’s 70-year heritage in optics with a range of leading technologies. Aspherical lens elements ensure maximum sharpness and clarity throughout the zoom range, while the lens-shift type optical Image Stabilizer (IS) combats blur without affecting image quality.

Canon PowerShot A720 IS - 6x Optical zoom
Users can take zooming further with the incorporated Digital Tele-Converter and Safety Zoom – offering all the benefits of digital zoom without the danger of interpolation. The Canon A720 IS can be supplemented with Canon’s range of converter lenses, including Close-up, Tele Converter and Wide Converter lenses.

Canon PowerShot A720 IS - DIGIC III Image processor
As well as assuring fast performance, superior colour reproduction and accurate white balance, Canon’s DIGIC III processor powers a range of features designed to assist photographers of all levels. Advanced Noise Reduction Technology safeguards images against graininess, even at high ISO speeds. Face Detection AF/AE/FE locates up to 9 faces in any scene before optimising focus, exposure and flash for perfect people shots. And for flash shots affected by red-eye, improved Red-Eye Correction during playback is included. This innovative system uses Face Detection Technology to identify faces and correct red-eye in captured images - while ensuring that no other part of the image is affected in the process. Red-eye correction can also be performed manually if needed.

Canon A720 IS - Optical Image Stabilizer
A combination of technologies allows the Canon PowerShot A720 IS to produce great shots with minimal risk of image blur. The Canon A720 IS also features Canon’s optical Image Stabilizer, first developed for Canon’s professional EF lenses for the world-leading EOS SLR photography system. The optical Image Stabilizer uses lens-shift technology to counteract the effects of camera shake. A range of high ISO features avoid the blur caused by subject movement, as well as camera shake when low light would normally require a longer exposure. The Canon PowerShot A720 IS digital camera features user-selected settings up to ISO 1600 and High ISO Auto, which prioritises high ISO settings for better low light snapshots.

Canon PowerShot A720 IS

Canon PowerShot A720 IS - Shooting modes
With 19 different shooting modes, the PowerShot A720 IS ensures that novice users can get great results with minimal effort - even in situations with tricky lighting. For more experienced photographers, full manual control offers wide scope for experimentation. The Canon A720 IS also incorporates Canon’s My Colors, which can be used to apply effects and enhancements during shooting. A new Image Resize function users can downsize full-resolution images to 1600x1200, 640x480 and 320x240 sizes. This is equally useful for conserving storage space or preparing images for email or the Web.

Canon PowerShot A720 IS - Movie capture
With the Canon PowerShot A720 IS, users can capture their memories in smooth 30fps VGA movies with sound - either in standard mode or a new LP (Long Play) mode, which offers movies of half the file size without compromising on resolution or frame rate.

Canon A720 IS digital camera - PictBridge printing
The Canon PowerShot A720 IS features a dedicated Print menu for quick access to direct print options. Full PictBridge support means users can print directly to any PictBridge compatible printer without the need for a PC. A Print/Share button allows one-touch printing and easy uploads to Windows or Mac systems.

Canon PowerShot A720 IS - Language
The Canon PowerShot A720 IS users interface supports 25 languages: English, German, French, Dutch, Danish, Finnish, Italian, Norwegian, Swedish, Spanish, Simplified Chinese, Traditional Chinese, Japanese, Russian, Portuguese, Korean, Greek, Polish, Czech, Hungarian, Turkish, Thai, Arabic, Romanian and Ukrainian.

Canon A720 IS - Memory Card Support
In addition to SD, SDHC and MMC memory cards, the Canon PowerShot A720 IS supports the new MMCplus and HC MMCplus card formats for storage of up to 32GB. The Canon A720 IS is supplied with a 16MB memory card.

Canon PowerShot A720 IS - Software
The Canon PowerShot A720 IS digital compact camera comes bundled with the following Canon Software:
• ZoomBrowser EX 6.0 (Windows), ImageBrowser 6.0 (Macintosh): For organising and editing images, movies and slideshows, or creating and printing digital photo albums.
• PhotoStitch 3.1 (Windows), PhotoStitch 3.2 (Macintosh): For creating panoramic photos from multiple images.

Canon PowerShot A720 IS - System requirements
The bundled software supports Windows 2000 (SP4), XP (SP2) and Vista and Macintosh OS X v10.3-v10.4. The camera supports PTP for driverless transfer to Windows XP and Macintosh OS X, along with MTP for image and movie transfers to Windows Vista. Purchasers of the Canon A720 IS are eligible for membership of Canon iMAGE Gateway, 100MB of online ‘personal gallery’ space for sharing stills and video with family and friends.

Canon A720 IS digital camera - Accessories
• Waterproof Case (WP-DC16)
• High Power Flash (HF-DC1)
• Soft Case (DCC-80)
• 1.75x Tele Converter (TC-DC58N)
• 0.7x Wide Converter (WC-DC58N)
• Close-up lens 250D (58mm)
• Battery Charger Kit CBK4-300
• Ni-MH Batteries NB4-300
• AC Adaptor Kit ACK800

Canon PowerShot A720 IS - Optional Accessories
The optional waterproof case WP-DC16 allows users to bring the PowerShot A720 IS to depths of up to 40 metres for compelling underwater shots. Specially designed Weights (WW-DC1) are available to control camera buoyancy.

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