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Olympus FE-280

Ralf Jurrien
IFA Report
Thursday 23rd, August 2007
Posted by: Ralf Jurrien

With an ultra-slim, stainless metal exterior available in four brilliant colours, the Olympus FE-280 represents a new generation of fun and easy digital photography. Express yourself with a choice of silver, blue, black or red, while enjoying the performance of 8.0 Megapixels and the power of the new TruePic III image processor. Including a large 6.4cm LCD for added viewing ease, the feature-packed Olympus FE-280 digital camera goes above and beyond to offer you a brilliant combination of simplicity and functionality. The Olympus FE-280 will be available from September 2007 at around £140. Boasting 8.0 Megapixels of detail-capturing power, the Olympus FE280 takes you further with the greatest of ease.

Olympus FE-280

Olympus FE-280 digital camera
BrightCapture Technology coupled with Face Detection Technology - for the most accurate depiction of human subjects - guarantees images of the highest quality with no extra effort on your part. A 3x optical zoom works with the large 6.4cm LCD to make framing and reviewing shots a breeze. The integrated TruePic III image processor ensures that every pixel is immortalised in true Olympus quality, while the high ISO settings help to prevent blur caused by camera shake.

Olympus FE-280 - Smile Shot scene mode
Operation of the Olympus FE 280 digital camera is as simple as it gets: Designed according to the “One-button, one-function” principle, this camera also includes a guide function, so additional support is always at your fingertips. 20 scene modes including Underwater Wide and Macro ensure the ability to quickly and seamlessly adjust to almost any shooting situation. Furthermore, happy faces in shots are assured with the Olympus FE-280 camera . Utilising Face Detection Technology, the innovative Smile Shot scene mode tracks faces in a composition and recognises when the subject smiles - and at that moment automatically takes the shot.

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Olympus FE-280 - Olympus Master software
With an internal memory plus an xD Picture Card slot, it’s easy to expand storage space at any time - which can come in especially handy when capturing movies complete with sound up to memory capacity. The included Olympus Master software with Muvee Pack trial version lets you quickly and easily download, edit and share your media. An optional underwater case is additionally available for more fun up to 40m beneath the water’s surface.

Olympus FE-280 digital camera - Features
• Slim, stainless metal body
• Face Detection Technology
• Choose your favourite of four colours (silver, black, red or blue)
• 3x optical zoom (equiv. to 36-108mm on a 35mm camera), 1:3.1-5.9
• 8.0 Megapixels for poster-size prints
• See and share images on the 6.4cm/2.5” LCD (230,000 pixel resolution)
• 20 scene modes for best results in different situations
• “One button, one function” design principle,
• Guide Function for easy operation
• Better low light shooting thanks to BrightCapture Technology
• Liven up memories with movie recording with sound
• TruePic III image processor for faster image handling and higher image quality
• Underwater shooting in combination with optional Underwater Case PT-038
• High ISO settings for less blur (up to ISO 1600)
• Perfect Shot Preview
• Super Macro mode (as close as 5cm)
• 8-programme mode dial
• Internal memory plus xD-Picture Card slot
• Supplied with Olympus Master software 2.03
• Muvee Pack trial version
• LI-42B lithium ion battery
• Multi-language menu including 25 languages on board

Olympus FE-280

Olympus technical specifications
New Olympus cameras
Olympus SP-560 UZ
Olympus Mju 1200
Olympus Mju 830
Olympus Mju 820
Olympus Mju 790 SW
Olympus FE-300
Olympus FE-290
Olympus FE-280
Olympus FE-270

Olympus FE-280 - Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. The Olympus FE-280 then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed.

Olympus FE-280 - One button, One function
Controlling the camera becomes child’s play. All essential functions like shooting, playback and viewing on the LCD, as well as erasing, are easily activated via a single button.

Olympus FE-280

Olympus FE-280 - Guide function
The general purpose and recommended use of the various camera modes and menu options are briefly explained directly on the LCD. This makes shooting easier and means users will rarely need to consult the manual - a real benefit for photographers when on the go, as well as those looking for a short theoretical briefing without having to carry or consult guidebooks.

Olympus FE-280 - BrightCapture Technology
A technology developed for better shooting results in low light situations. It works in two ways: i) All available pixel information from the image sensor is used to provide a view on the LCD that’s up to four times brighter than conventional types, to make framing easy even in dark surroundings. ii) In certain shooting modes sensitivity is increased (resolution is sometimes reduced), which results in well-exposed images with accurate colour reproduction, high contrast and definition, even when not using the flash. Scene modes that benefit from BrightCapture Technology include Candle, Night Scene and Available Light.

Olympus FE-280 - TruePic III image processor
Olympus’ newest-generation image processing engine. It automatically enhances important aspects of image quality including: Colour reproduction (colour range, saturation and brightness), picture sharpness (reduced image noise, improved edge reproduction), as well as providing faster processing speeds.

Olympus FE-280 - High ISO setting
A special shooting mode, where the camera automatically increases ISO sensitivity to allow shorter shutter speeds - which helps to avoid image blur caused by camera shake or by fast-moving objects.

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