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Fujifilm FinePix F305EXR

Ilse Jurrien
IFA Report
Monday 6th, September 2010
Posted by: Ilse Jurrien

IFA 2010 Press - Following in the footsteps of award-winning ‘F’ series models, the F200EXR, F70EXR and F80EXR, Fujifilm is pleased to announce a new top-end 15x zoom model, the Fujifilm FinePix F305EXR. Today’s discerning photographers are looking for a camera with a high zoom range, yet compact and pocketable, with no compromises on picture quality. The Fujifilm FinePix F305EXR digital camera delivers on all those counts, and is destined to be the star performer in this year’s intense competition for the best ‘superzoom’ compact.

Fujifilm FinePix F305EXR

Fujifilm F305EXR Hybrid Auto Focus System
One of the disadvantages of longer zoom compacts is relatively slow auto focusing. Typical compacts rely on Contrast Detection, which works by fixing the focus by searching for contrast differentials. Some expensive cameras, including many DSLRs, use two focusing systems in tandem to improve the time taken to auto focus. Phase Detection AF works by dividing the incoming light into pairs of images and calculating the phase difference to find if the object is in front focus or back focus position. Contrast AF is generally better in low-lit scenes, while Phase Detection AF is extremely responsive in good light. Having both systems on one camera is perfect. The Fujifilm FinePix F305EXR uses both Contrast AF and Phase Detection AF to offer auto focus speeds as good as, or sometimes better than expensive DSLRs. To achieve the incredible AF speed of 0.158 seconds, Fujifilm engineers placed pairs of phase detection sensors on the EXR sensor, which work exactly like external sensors on DSLRs. The Fujifilm F305EXR automatically selects the optimum focus system, by measuring the amount of light or contrast in the scene. The benefit for the photographer is immediate and obvious: an almost instantaneous capture of the subject in the viewfinder, with no missed shots or subjects half out-of-frame.

Fujifilm FinePix F305EXR manual operation
For the ultimate in 'point and shoot' simplicity with perfectly optimised results whatever, whenever and wherever you're shooting, EXR Auto mode takes the guesswork out of setting the camera by doing everything for you. With six pre-set scene modes covering the most popular subjects; Landscape, Portrait, Macro, Night, Night Portrait, and Backlit Portrait, EXR Auto automatically detects the scene and not only optimises the focus, exposure and white balance but chooses the optimum EXR mode, too. If you prefer the hands-on approach, all three sensor modes can be selected manually for true creative freedom and total control. EXR was developed by Fujifilm to maximise quality in camera designs where larger sensors simply cannot be used, making it perfect for a long zoom compact, delivering extraordinary results even in the most challenging conditions.

Fujifilm FinePix F305EXR

Fujifilm F305EXR super wide telephoto lens
Teams of Fujifilm sensor and lens engineers worked closely together to develop a lens/sensor combination which works perfectly together. The toughest assignment was to produce the high quality 15x lens, which offers an incredible 24mm - 360mm focal length, while still optimising quality via the new EXR sensor. From sweeping landscapes, interiors and large group shots to distant sports or wildlife action, the FinePix F305EXR opens up a world of photographic possibilities that you can carry with you wherever you go.

Fujifilm FinePix F305EXR

Fujifilm FinePix F305 EXR camera body
Despite its pocket-friendly size, the Fujifilm FinePix F305EXR sits nicely in the hand for easy controlled shooting. The sculpted grip fits the fingers perfectly, while the slanted mode dial gives easy access to all the important camera controls. The finish to the black, all-metal chassis, is solid and finely crafted, and offers protection from minor knocks or abrasions. At only 103.5mm wide, 59.2mm high and 32.5mm deep, the camera is remarkably compact for a 15x zoom lens. Of considerable benefit in bright sunlight, the 3.0” high contrast (1:1200 ratio), wide-view LCD screen allows you to tilt the camera at various angles and still see the picture on the screen. Additionally, with a new enhanced 460K dot resolution, this LCD screen will really bring out the detail and colour in your photos and allow you to see every last blade of grass.

360˚ Motion Panorama photo with the Fujifilm F305 EXR
Recently popularised on cameras employing a ‘Backside Illuminated’ CMOS sensor, ‘sweep’ or ‘motion panorama’ shots have really become popular with photographers wanting to create beautiful panoramic landscape shots. New to the second generation EXR sensor is a and extends the sweep range from 270˚ to 360˚ (shots can also be taken vertically). Combining this with high quality printing on Fuji Frontiers or inkjets, astounding scenes can be taken, showing fine detail, low noise and high resolution.

Fujifilm FinePix F305EXR

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