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Samsung ST100

Ilse Jurrien
IFA Report
Monday 6th, September 2010
Posted by: Ilse Jurrien

IFA 2010 Press - Samsung unveils the latest additions to its DualView camera portfolio, the 14.2 megapixel Samsung ST100. Reinforcing the company’s position as a global leader in the digital imaging industry and a driver of innovation, the Samsung ST100 builds on the success of the TL220, offering consumers a stylish design, a full-range of smart and easy-to-use features, and Samsung’s revolutionary dual LCD technology. The new flagship digital camera of the Samsung DualView family, the Samsung ST100 received an upgrade to its front LCD screen, activated by a simple tap, which now measure 1.8” compared to the 1.5” front LCD screen found on the DualView predecessor.

Samsung ST100

Samsung ST100 LCD screen
With a larger front LCD screen, the Samsung ST100 makes it easier for consumers to properly frame themselves in their photos and videos and be part of the action by stepping out from behind the camera and joining friends and family in front. The Samsung DualView ST100 is also available in stylish, mood-inspired colors, including pink, and is encased in a slim and sleek compact frame with a metallic finish to deliver a new sense of fun and modern functionality that will ensure users stand out from the crowd.

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Samsung DualView ST100 digital camera
“Today’s launch is an important landmark for Samsung as it reinforces our position as a leading innovator in the digital camera market,” said SJ Park, President of Samsung Digital Imaging Division. “Unlike any other feature found on digital cameras, consumers immediately recognize the value of what our dual LCD technology can do for them. There is no learning curve or technical understanding that must be achieved as it is a natural extension of what our customers are already doing. Samsung is looking to simplify that task with the new Samsung ST100, ensuring the photographer has the ability to take the perfect profile shot, and never have to miss that perfect picture moment with family and friends, even if they’re not behind the camera.”

Samsung ST100

Samsung DualView ST100 lens
The Samsung DualView ST100 comes equipped with high-quality Schneider KREUZNACH lenses which are supported by Optical and Digital Image Stabilization to help consumers produce blur-free images. The Samsung ST100 is the first Samsung DualView digital camera to feature an internal 5x optical zoom, which keeps the design optimally chic (35mm focal-length).

Samsung ST100 features Smart Auto scene recognition
The new Samsung ST100 features Samsung’s Smart Auto (Still & Movie) scene recognition technology. With Smart Auto (Still & Movie) selected, the Samsung ST100 takes the guess work out of taking a great photo or video. Smart Auto (Still & Movie) analyzes key elements of the composition of the image such as color, brightness, motion and subject and then selects the appropriate scene mode which will produce the best results.

Samsung ST100

Make self-portraits with the Samsung ST100 camera
Additional features offered by the cameras’ front LCD screens include a self-portrait mode, a couples mode which will automatically snap a photo when it detects two faces tilted toward each other, a children’s setting which will play a cartoon animation with sound to encourage young ones to smile for the camera, and a self-timer which provides a visual countdown so that everyone posing for a photo knows exactly when to smile. The newest feature incorporated into the front LCD screen is Samsung’s jump shot mode. When set to jump shot mode, the front LCD will provide a visual queue to those in front of the camera to jump in unison, and immediately trigger the Samsung ST100 to take three consecutive images to help users capture an image that essentially freezes their subjects in mid-air.

Samsung ST100 incorporates the Smart Gesture UI
The Samsung ST100 also incorporates Samsung’s Smart Gesture User Interface (UI) which allows for the quick access and use of key features with either a simple tilt or a hand gesture. Users can quickly scroll through photos by slightly tilting the device in either direction, swiping their finger across the screen, or by selecting the appropriate photos for a slide show. Managing images is also easy with the Samsung ST100.

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