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Panasonic DMC-TS10

Mark Peters
IFA Report
Monday 6th, September 2010
Posted by: Mark Peters

IFA 2010 Show - Panasonic introduces the new Lumix DMC-TS10 digital camera, the latest addition to the company’s TS-Series of rugged models, ideal for active users wanting a versatile camera for outdoor use. Featuring a flat, slim profile, and a folded optics design with a 4x optical zoom lens, the new 14.1-megapixel Panasonic Lumix TS10 is waterproof to approximately 10 feet, shockproof to 5 feet, dustproof and freezeproof to 14˚F. For even further protection, the Panasonic Lumix DMC-TS10 comes with a silicone jacket to help prevent scratches. The Panasonic Lumix TS10 will be available in blue, red, black and silver in mid-September for a suggested retail price of $249.95.

Panasonic DMC-TS10

Panasonic DMC-TS10 waterproof camera
“Rugged digital cameras are a growing category, and the Panasonic Lumix TS-Series continues to be very popular among consumers who are looking to use their digital camera while playing sports, at the beach, or simply to take high-quality photos and videos, regardless of the shooting environment,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “The new Panasonic Lumix TS10 is also our most affordable rugged model and extremely easy-to-use - making it attractive for any consumer looking for a waterproof, freezeproof, dustproof and shockproof, rugged digital camera.”

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Panasonic Lumix DMC-TS10 photography modes
Panasonic's popular Intelligent Auto (iA) mode makes it easy for anyone to take beautiful photos by offering a full suite of shooting-assist functions. The Panasonic DMC-TS10 makes it extremely easy for consumers to engage this setting, with a dedicated iA button on the top of the camera. The MEGA O.I.S. helps reduce blur due to hand-shake and the Intelligent ISO control prevents a moving subject from being blurred by optimizing the shutter speed and ISO sensitivity setting, to produce sharp, clear images. Human faces are captured in focus and with correct exposure using the Face Detection mode and unwanted red-eyes are digitally corrected and backlight compensation automatically adjusted. Intelligent Scene Selector automatically selects one of six Scene Modes - Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset - that best suits the shooting situation. The Quick AF system allows the camera to keep focus on the subject while the camera is in recording mode even before pressing a shutter button halfway.

Panasonic DMC-TS10

Panasonic DMC-TS10 LCD screen
The Panasonic Lumix DMC-TS10 features an easy-to-see, 2.7-inch 230,000-dot Intelligent LCD for comfortable viewing while both monitoring shots and playing back the results. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations. Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy. The High-Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.

Panasonic DMC-TS10

Record HD videos with the Panasonic DMC-TS10
The Panasonic Lumix TS10 can also shoot High Definition video in 720p Motion JPG and the image-processing Venus Engine IV features advanced signal processing technology for rendering high-quality images and videos. The camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities.

Panasonic Lumix TS10 price & availability
The Panasonic Lumix TS10 will be available in blue, red, black and silver in mid-September for a suggested retail price of $249.95.

Panasonic DMC-TS10

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The IFA International Consumer Electronics Show took place every two years, but since 2006 the IFA show became once again an annual event under Berlin’s famous Funkturm landmark. In the early days, back in 1924 the IFA began in Berlin as the “Great German Radio Exhibition”. In the meantime, the International Consumer Electronics Show has not only become the world's biggest trade show for consumer electronics but also presents the world's largest number of product premieres in consumer electronics and home appliances. At IFA 2009 more than 3 billion Euros worth of orders were generated. IFA 2010 could even surpass this number! The total number of exhibitors at last year’s IFA show was 1164 from 46 countries. The total number of trade visitors was 134194 from 105 countries, quite amazing numbers. The IFA 2010 show news will come to you live from the show floor, so stay tuned!