IFA 2010 Press - Panasonic announces the long-awaited Lumix DMC-LX5 - a successor to the DMC-LX3, acclaimed worldwide especially by the photography enthusiasts, after two years of silence. Since the birth of DMC-LX3, the new category is established in the compact camera market, which is called premium compact cameras that features high picture quality and creative descriptiveness. The new Panasonic Lumix DMC-LX5 is fully re-designed in the lens, the CCD and the image processing engine together with other improvements and upgrades. The newly developed super bright F2.0 ultra wide angle 24mm LEICA DC VARIO-SUMMICRON lens minimizes distortion for stunning, true-to-life images with outstanding resolution and detail.
10.1 megapixel Panasonic DMC-LX5 camera
The 24mm of wide angle offers extraordinarily large viewing space and now the optical zoom is extended to 3.8x (90mm) making the LX5 even more versatile. The highly acclaimed 10.1-megapixel CCD in the LX3 has been redesigned to achieve the expansion of dynamic range by increasing the sensitivity and the saturation. The Venus Engine FHD is also redesigned for advanced signal processing in both photo and movie recording. The high sensitivity made possible by the new sensor and the superior signal processing by the new imaging engine especially elevates the picture quality in low light situations. For the movie recording, the Panasonic Lumix LX5 is newly compatible with long time high quality HD movie recording in AVCHD Lite in addition to the conventional motion JPEG format. A host of creative options including Creative Movie mode, My Color mode and Film mode are available for more extended expression not only in photography but also in videography. The external design is also improved to pursue high operability - the thickened grip for easier hold, the newly incorporated turn-and-push jog dial achieves various selection and setting more quickly. The hot shoe allows attachment of advanced accessories such as optional Live View Finder which helps shooting under strong daylight with high visibility. The 1:1 square format setting is added in the aspect ratio option which can be selected with the switch at the side of the lens barrel.
Panasonic DMC-LX5 for advanced photographers
The 3.0-inch large 460,000-dot high resolution Intelligent LCD is also redesigned by adopting High CRI (Color Rendering Index) backlight LED to greatly increase the color reproduction offering remarkable visibility both in shooting and playing back images in any conditions from at dark night to under dazzling sunlight. Despite the high performance and the maintained size of the camera body, the battery life is extended to shoot 400 pictures (CIPA) per a single charge. As a pocket camera of professionals and high amateurs, or an advanced camera of step-up users, the Panasonic DMC-LX5 promises none-the-like picture quality and creativity backed up by crystallization of Panasonic’s state-of-the-art optical and digital technologies. Leading the expressive possibility of compact cameras to even higher dimension, the DMC-LX5 starts its history that will surely be passed into legend.
Panasonic Lumix DMC-LX5 lens
The Panasonic Lumix LX5 is equipped with newly developed F2.0 24mm ultra-wide-angle LEICA DC VARIO-SUMMICRON lens with even higher resolution. The super bright, high quality lens is redesigned for extension of the optical zoom from LX3’s 2.5x(60mm) to 3.8x(90mm) to be even more versatile for snapshots including portraits. The F2.0 lens is about twice as bright as the F2.8 lens, itself generally considered a bright lens. The result is higher shutter speed can be used to capture stunningly clear, sharp, blur-free images in lower lighting situation. This advanced lens also makes it easy to produce beautiful photos with pleasing soft-focused background thanks to the shallow depth of field provided by the extra light. Also, the 24mm ultra-wide-angle lens - rare on a compact camera - gives photographers a wider range of composition possibilities. The super-high-quality LEICA DC VARIO- SUMMICRON lens minimizes distortion at the wide end, so users can get stunning, true-to-life images with outstanding resolution and detail. The Panasonic Lumix LX5 captures approx. 213% larger viewing space compared to that normal 35mm camera does, and even approx. 136% larger compared to that 28mm wide-angle lens can do.
Record movies with the Panasonic DMC-LX5
In addition to Motion JPEG images, the Panasonic DMC-LX5 can record high-definition motion picture in AVCHD Lite. It features almost doubling the recording time in HD quality compared with the conventional Motion JPEG format. The picture quality is greatly enhanced thanks to the newly added Intelligent Resolution technology. The Panasonic Lumix LX5 also features Dolby Digital Creator to record high quality audio. In movie recording, the DMC-LX5 goes further than simply recording HD movies. Apart from the movie recording capability of conventional digital compact cameras, the DMC-LX5 also features a Creative Movie mode, which lets the user set the shutter speed and aperture manually to make even more impressive movies. Changing the shutter speed brings special effects to movies, which is especially suitable for shooting fast-moving subject. The ability to control the aperture is convenient when there are several subjects at different distances and it is desired to have each of them stand out. My Color mode, which will be detailed later, is also available in movie recording. The optical zoom is available in movie recording, too. With the newly added Video Divide function, users can divide the video into two sections to shorten or delete the unwanted part on the spot in the camera. You can cut out a clear still image from a movie in the camera thanks to the Intelligent Resolution technology. A Wind Cut function is also available to block out most of the noise from background wind. The minimum illumination is as low as 3 lux thanks to the F2.0 super bright LEICA DC VARIO-SUMMICRON lens and the high sensitivity CCD.