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Pentax Optio RZ10

Ilse Jurrien
IFA Report
Saturday 11th, September 2010
Posted by: Ilse Jurrien

Show Report IFA 2010 - Pentax has announced a new compact digital camera, the new Pentax Optio RZ10 offers a 10X optical zoom lens to capture a wide variety of subjects from travel and landscape to action and sports. The Pentax Optio RZ10 offers advanced features and handy functions that make photo shooting simple and effortless for everyone. The 10X zoom offers high-magnification from wide angle to telephoto, as well as powerful macro focus settings. The Pentax RZ10 camera also features dual Shake Reduction and an upgraded Auto Picture mode. Sporting a simple and modern, yet functional exterior design, the camera will be available October 2010 in classic black, pure white, lime and violet for $219.95 USD.

Pentax Optio RZ10

Pentax Optio RZ10
Equipped with a high-performance 10X optical zoom lens covering focal lengths from 28mm wide angle to 280mm telephoto (in the 35mm format), the Pentax Optio RZ10 captures beautiful images with a wide range of subjects and scenes - from spectacular landscapes to fast-action sports events. The Pentax RZ10 camera also provides high-quality macro focusing as close as one centimeter from the subject. Together with the Intelligent Zoom function for even tighter zooming in on the subject, the zoom range may be extended to approximately 67 times to cover the focal length of 1876mm super-telephoto lens (in the 35mm format). The Pentax-original Auto Picture mode is upgraded with new modes in the Pentax Optio RZ10 to automatically select the most appropriate shooting mode for a given subject or scene by accurately assessing various photographic conditions on and around the subject. This user-friendly mode instantly and reliably selects one of 16 shooting modes (eight conventional modes plus eight new modes including Blue Sky, Sunset and Pet) and optimizes various camera settings including sensitivity and shutter speed to assure the best results with minimal effort by the photographers.

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Pentax Optio RZ10

Pentax Optio RZ10 features
With a mechanical CCD-shift-type Shake Reduction (SR) mechanism and Pixel Track SR, the Pentax Optio RZ10's dual shake reduction system minimizes camera shake and image blur more effectively to help ensure sharp images even during sunset, indoors without flash and when shooting with a telephoto lens. By coupling approximately 14 effective megapixels assuring exceptional image resolution with a high-performance imaging engine capable of reproducing true-to-life colors, the Pentax Optio RZ10 delivers brilliant, high-quality images with well-defined details. Even when images are enlarged to large sizes, users are assured of sharp, high-resolution prints with outstanding edge-to-edge sharpness. Pentax Optio RZ10 users can enjoy high-quality movie shooting with minimal effort. The Pentax RZ10 captures widescreen HD 720p movie clips (1280 x 720 pixels) and comes equipped with the Movie SR (Shake Reduction) mode, to automatically compensate for camera shake during movie shooting with the help of exclusive software.

Pentax Optio RZ10

Pentax Optio RZ10 camera functions
The new Pentax Optio RZ10 features the sophisticated Face Detection AF & AE function. This instantly and accurately detects up to 32 faces within the image field, then catches them in sharp focus and in optimum exposure in as little as 0.03 seconds - even when heads are tilted or faces are angled slightly away from the camera. The Pentax Optio RZ10 also comes equipped with other convenient features to assist the photographer in capturing beautiful, lively snapshots. These include: Smile Capture that automatically releases the shutter the moment the camera detects the subject's smile; and Blink Detection function that warns the photographer when the subject's eyes close at the time of shutter release. The Pentax Optio RZ10 features an improved Pet mode, which comes in handy when taking pictures of dogs and cats. This upgraded function not only assures far greater accuracy in detecting three pre-registered faces of dogs and cats, but is also capable of automatically detecting unregistered faces of dogs and cats, unlike the previous function.

Pentax Optio RZ10

Pentax Optio RZ10 digital camera design
The Pentax Optio RZ10's casual but stylish design makes it perfect to accompany its owner anywhere and on all occasions - on trips, for day-to-day snapshots, and at holiday events. It is designed to be functional and maneuverable, while meticulous attention has been given to every part of the camera body ergonomics, including: smoothly rounded edges; an easy-to-hold, rubber-coated grip; and a beautiful, lustrous alumite-finish black lens barrel. In addition to the standard color of chic black, the Pentax Optio RZ10 also comes in three vivid, lively colors designed to give it a sportier appearance.

Pentax Optio RZ10

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