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Canon PowerShot SX30IS

Ilse Jurrien
IFA Report
Wednesday 15th, September 2010
Posted by: Ilse Jurrien

News report IFA 2010 - Canon redefines the boundaries of its compact superzoom camera range with the introduction of the new Canon PowerShot SX30 IS - a high performance digital camera that boasts a 24mm ultra-wide, 35x optical zoom lens. Succeeding the PowerShot SX20 IS, the new model combines outstanding Canon optics with a host of advanced imaging technologies, providing the ideal tool for photo enthusiasts who want a powerful all-in-one camera for all their creative pursuits. Perfect for use in any situation, the Canon PowerShot SX30 IS provides full manual control, HD movie recording and a number of creative and automatic shooting modes - delivering as much or as little creative assistance as desired.

Canon PowerShot SX30IS

Canon PowerShot SX30 IS digital camera
Other design features, including a 6.8cm (2.7”) vari-angle LCD screen and hot shoe, also allow users to extend their creativity by shooting from different angles and with a range of compatible Canon accessories. The camera’s 14.1 Megapixel sensor allows photographers to generate A2+ size prints, offering detailed images that users can crop creatively with no compromise on quality. The enormous focal range of the 35x optical zoom lens offers users a unique realm of creative possibilities, extending from 24mm to 840mm, capturing everything from ultra wide-angle images to extreme telephoto shots.

Canon PowerShot SX30 IS camera lens
Developed with the same materials and processes used to manufacture Canon’s range of EF lenses, the Canon PowerShot SX30 IS showcases Canon’s unrivalled optical expertise. The lens construction comprises of multiple special lens elements including an Ultra-low Dispersion (UD) element as well as a Hi-UD element, compensating for light aberrations while maintaining high image quality across the entire zoom range. Hi-UD elements are commonly used in Canon’s globally-trusted range of professional broadcast camera lenses - ensuring maximum image quality while reducing the total lens weight.

Canon PowerShot SX30IS

Canon PowerShot SX30 IS lens-shift system
A lens of such zooming power would typically pose a significant challenge for photographers shooting in low light or using the telephoto range without a tripod. For this reason, Canon has equipped this model with the most effective optical Image Stabilizer (IS) ever to be used in one of its compact cameras, offering up to 4.5 stops of compensation. This lens-shift system can effectively minimise blur when shooting with long zoom and when the use of a fast shutter speed is not possible. The Canon PowerShot SX30 IS also features Ultrasonic and Voice Coil motors for fast, accurate and silent zooming and focusing which, along with the optical IS, work in both stills and movies. The new Zoom Framing Assist function helps users to keep track of distant or moving subjects when shooting with long zoom.

Canon PowerShot SX30 IS video in HD
The new Canon PowerShot SX30 IS digital camera offers 720p HD movie capture with stereo sound and full optical zoom, allowing photographers to switch from stills to movies at the touch of a button. Focus and exposure can be locked or adjusted during movie recording, while a special Dynamic IS mode reduces the camera shake created when filming and moving at the same time, producing a more realistic, steadier picture. Smart Auto in Movie mode can detect 21 different scene types, automatically evaluating and adjusting the settings to achieve optimum exposure, give priority to faces and boost bright colours. Results can be enjoyed to their fullest by connecting the camera’s HDMI-mini port to an HDTV screen.

Canon PowerShot SX30IS

Canon PowerShot SX30 IS LCD screen
In addition to the incredible zoom capability, the Canon PowerShot SX30 IS offers a number of design features which enable photographers to take control of their images. A 6.8cm (2.7”) vari-angle PureColor II VA LCD screen with a 230k dot resolution provides maximum flexibility in all types of scenes ranging from floral close-ups to crowded concerts. These can be shot more comfortably even from awkward angles and then reviewed in brilliant colour and sharp detail. The Quick-bright function enables images to be viewed and subjects to be framed easily, even in bright sunlight.

Canon PowerShot SX30 IS Smart Auto function
For those who want to take great shots instantly, without worrying about manually changing settings, the Canon PowerShot SX30 IS features Smart Auto, which uses Scene Detection Technology to identify shooting conditions and select the optimum settings from 28 variables. A series of new scenes have been added, including subjects with strong facial shadows under harsh lighting and subjects in spotlight. Smart Flash Exposure also controls the power of the camera’s flash to ensure perfectly-exposed subjects both in macro shots and when backlit. For more creative shooting options, photographers can also use Fish-eye, Miniature, Poster and Super Vivid effects to add a fresh perspective on images. Miniature Effect mode is also available in movies, shooting the scene at a reduced frame rate of 6, 3 or 1.5 fps, to create the effect of a high-speed, time-lapse film of a miniature-scale model.

Canon PowerShot SX30IS

Canon PowerShot SX30 IS memory support
Sharing special moments with family and friends has never been easier. The Canon PowerShot SX30 IS supports SDHC and SDXC memory cards, providing abundant capacity so photographers can keep shooting without worrying about filling their memory card too quickly. To find favourite shots among hundreds of others, users can tag each image in-camera, allowing it to be grouped with other favourites and easily located at a later date. Smart Shuffle playback also suggests similar images to be viewed based on the current image displayed, locating images in the memory card which may have been forgotten or overlooked in the larger library.

Canon PowerShot SX30IS

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