News IFA 2010 Report - Nikon announces a completely new, fast-aperture Nikkor lens - the AF-S Nikkor 35mm f/1.4G. This is the third f/1.4 prime Nikkor lens to be developed in the past six months and it extends creative opportunities for professional photographers everywhere. Award winning photojournalist Kadir van Lohuizen of photo agency NOOR was one of the first to get his hands on the new Nikon AF-S Nikkor 35mm f/1.4G. He said: “The Nikon 35mm is the standard ‘street’ lens for many of us at NOOR and we are really excited about this new version, it’s amazing. This fast prime lens will make it possible to shoot at almost every light condition at the highest-quality possible.” He added: “It’s going to take our documentary projects to a new level for sure.”
NEWS Report IFA 2010 - Nikon is pleased to announce a new Speedlight - the Nikon SB-700. Packed with features, this is an easy-to-use, yet sophisticated flash in a compact body. The Nikon SB-700 Speedlight will be a welcome addition to anyone looking to expand their range of lighting techniques and explore the options of the Nikon Creative Lighting system. The flash is ideal for a wide range of applications, ranging from portrait and studio to events and night-time photography and has the high quality you expect from a Nikon Speedlight. The Nikon SB-700 Speedlight flash unit is available from November 26 and will have a retail price of € 339.
Review IFA Show 2010 - The system camera product group is steadily advancing. They were a bit slow to get going, but with the arrival of new manufacturers such as Samsung, the speed is increasing. According to Samsung, the system camera will conquer 4% of market share in 2010, but it is expected to increase five times in 2011 to 20% of market shares in the DSLR and system camera segment. It is clear that this will be at the cost of part of the digital SLR camera market. The new Samsung NX100 is expected to be part of that increase. The Samsung NX100 is a 14.6 Megapixel system camera with an APS-C format sensor and a friendly price tag. That makes for a remarkable combination.
News Report IFA 2010 - Samsung announces the launch of the unique Samsung NX100 - an innovative mirrorless camera equipped with the world’s first i-Function lens, putting the perfect picture at the fingertips of all photographers through a completely new way of controlling your camera. The Samsung NX100 is set to dominate the new mirrorless camera category. The innovative new product has benefited from Samsung’s expertise across multiple technology areas, meaning that the camera’s key components are 100% produced internally. This unique process has been combined with Samsung’s detailed and extensive program of consumer research, which provided valuable insights that the company’s designers and engineers have incorporated into the NX100.
Review IFA 2010 - At the time of the official introduction of the Olympus E-1, the first Four Thirds DSLR camera, on sunny Mallorca, the first step was made to set up the Four Thirds System. I was present, in 2003, and got to know the first generation Four Thirds DSLR camera. In the years thereafter, a lot of models were added, but there were few high-end Four Thirds DSLR cameras. Four years later came the Olympus E-3, which was an improvement on many fronts, and a nice evolution. Three years later, I ‘finally’ have my hands on the Olympus E-5, the newest Olympus Four Thirds DSLR camera. Do we still have to wait for a new DSLR evolution?
News Report IFA 2010 - Olympus has cornered the market in robust D-SLR design in recent years and its E-3 and E-1 cameras are synonymous with go-anywhere, shoot-anything pro-standard photography. Now Photokina will offer professional photographers a first reassuring grip of the new Olympus D-SLR powerhouse designed for imaging on the edge: the next generation flagship Olympus E-5. The direct successor to the award-winning E-3, the E5’s all-terrain lightweight rigid magnesium alloy body is dustproof, splashproof, incredibly robust - and ready to rough it on even the toughest assignments. And it’s not just the build quality that puts the competition to shame.
News report IFA 2010 - Canon redefines the boundaries of its compact superzoom camera range with the introduction of the new Canon PowerShot SX30 IS - a high performance digital camera that boasts a 24mm ultra-wide, 35x optical zoom lens. Succeeding the PowerShot SX20 IS, the new model combines outstanding Canon optics with a host of advanced imaging technologies, providing the ideal tool for photo enthusiasts who want a powerful all-in-one camera for all their creative pursuits. Perfect for use in any situation, the Canon PowerShot SX30 IS provides full manual control, HD movie recording and a number of creative and automatic shooting modes - delivering as much or as little creative assistance as desired.
Report 2010 IFA Show - Canon announces the new Canon PowerShot G12 - the latest camera model in the award winning Canon Power Shot G-series trusted by professional photographers the world over. The new Canon PowerShot G12 digital camera offers digital photographers best-in-class flexibility and all-round powerful performance, with professional levels of control and support for a wide range of accessories. While retaining the classic handling and control of its predecessor, the PowerShot G12 has been designed to offer superior performance to suit the needs of professionals and enthusiasts alike. Canon’s HS System, 720p HD movie recording and Hybrid IS are new additions, delivering premium image quality in stills and movies.