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Olympus 75-300mm

Posted by: Ilse Jurrien Tuesday 14th, September 2010

News Report IFA 2010 - Olympus is pleased to announce the addition of a new lens to its Micro Four Thirds System lens line-up: the M. Zuiko Digital ED 75-300mm f4.8-6.7. Designed to maximize the performance advantages of the Micro Four Thirds System, the new Olympus 75-300mm lens offers uncompromising SLR quality and supports movie & still image compatibility. This addition enriches the M. Zuiko Digital lens lineup by covering the focal length from 18mm to 600mm in 35mm equivalent. The Olympus M. Zuiko Digital ED 75-300mm f4.8-6.7 will be available in December 2010 for an estimated retail price of 1020 Euro.

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Olympus 40-150mm

Posted by: Ilse Jurrien Tuesday 14th, September 2010

News Report IFA 2010 - Olympus is pleased to announce the addition of a new lens to its Micro Four Thirds System lens line-up: the M. Zuiko Digital ED 40-150mm f4.0-5.6. Designed to maximize the performance advantages of the Micro Four Thirds System, the new Olympus 40-150mm lens offers uncompromising SLR quality and supports movie & still image compatibility. This addition enriches the M. Zuiko Digital lens lineup by covering the focal length from 18mm to 600mm in 35mm equivalent. The Olympus M. Zuiko Digital ED 40-150mm f4.0-5.6 will be available in November 2010 for an estimated retail price of 450 Euro.

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Nikon Coolpix S8100

Posted by: Ilse Jurrien Saturday 11th, September 2010

Show Report IFA 2010 - Nikon announces the Coolpix S8100, which offers a 12.1-megapixel backside illumination CMOS sensor to provide consumers with enhanced performance and outstanding image quality for high-speed shooting and low-light conditions. Fast, responsive and versatile, the Nikon Coolpix S8100 with an incredible 10x zoom will capture fast-moving subjects in still images and HD (1080p) movies. To help capture moments that are gone in an instant, the Nikon Coolpix S8100 not only features high-speed shooting at five full resolution frames at up to 10 frames-per-second (fps), but a pre-shooting cache that records up to two shots before the shutter-release is fully pressed.

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Pentax Optio RS1000

Posted by: Ilse Jurrien Saturday 11th, September 2010

Show report IFA 2010 - Focused on the premise that photography is an extremely personal choice, Pentax has announced a unique compact digital camera that allows owners to be themselves. The new Pentax Optio RS1000 is easy to use and may be dressed to match the personality and style of its owner. This cosmetically customizable digital camera features a removable faceplate to hold interchangeable skins of any personal design. The design possibilities for the Pentax RS1000 are infinite. Owners may skin the new Pentax Optio RS1000 to match a mood, an event, a milestone, an outfit, and so much more. The new Pentax Optio RS1000 digital camera will ship in October 2010 at $149.95 USD.

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Pentax Optio RZ10

Posted by: Ilse Jurrien Saturday 11th, September 2010

Show Report IFA 2010 - Pentax has announced a new compact digital camera, the new Pentax Optio RZ10 offers a 10X optical zoom lens to capture a wide variety of subjects from travel and landscape to action and sports. The Pentax Optio RZ10 offers advanced features and handy functions that make photo shooting simple and effortless for everyone. The 10X zoom offers high-magnification from wide angle to telephoto, as well as powerful macro focus settings. The Pentax RZ10 camera also features dual Shake Reduction and an upgraded Auto Picture mode. Sporting a simple and modern, yet functional exterior design, the camera will be available October 2010 in classic black, pure white, lime and violet for $219.95 USD.

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Pentax K-r

Posted by: Ilse Jurrien Saturday 11th, September 2010

Show Report IFA 2010 - Pentax Imaging has announced a new digital SLR line with color accents that allow owners to choose one that matches their personal style. The colorful Pentax K-r DSLR camera offers advanced yet simple to use features at an attractive price. The compact, lightweight Pentax K-r is easy to use with Auto Picture, Scene, and Custom Image Processing modes that take the guesswork out of shooting stunning images while still offering a high degree of manual and priority control. The Pentax K-r SLR offers a variety of new and improved features including a fast framerate, high ISO sensitivity, responsive autofocus, an improved 12.4 megapixel low-noise sensor and widescreen HD video capture that take it a step above an entry-level DSLR camera.

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Pentax DA 35mm lens

Posted by: Ilse Jurrien Saturday 11th, September 2010

Show Report IFA 2010 - Pentax announces the smc Pentax DA 35mm F2.4 AL, standard lens designed exclusively for use with Pentax digital SLR cameras. This new Pentax 35mm lens is versatile enough to be used with a wide range of subjects and applications for high-resolution images with edge-to-edge sharpness. It is a perfect choice for digital SLR beginners to familiarize themselves with the basics of using interchangeable lenses. Mounted on a Pentax digital SLR camera body, this standard lens offers an angle of view equivalent to a 53.5mm lens in the 35mm format for a natural, comfortable perspective similar to the naked eye for a variety of subjects and applications, including snapshots, landscape and portrait.

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Nikon P7000

Posted by: Mark Peters Wednesday 8th, September 2010

Nikon announces the launch of a high performance Coolpix model, the P7000, that sets a new benchmark for quality photography in a discrete and stylish package. The result of extensive research amongst professional photographers, the Nikon Coolpix P7000 delivers outstanding images in a less intimidating form factor than a SLR. The Nikon Coolpix P7000’s superb image quality is guaranteed by a wide-angle 7.1x zoom Nikkor lens giving a 28mm to 200mm range (35mm format equivalent), with optical Vibration Reduction (VR), two ED glass elements and Nikon’s brand new Expeed C2 image processing system.

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The IFA International Consumer Electronics Show took place every two years, but since 2006 the IFA show became once again an annual event under Berlin’s famous Funkturm landmark. In the early days, back in 1924 the IFA began in Berlin as the “Great German Radio Exhibition”. In the meantime, the International Consumer Electronics Show has not only become the world's biggest trade show for consumer electronics but also presents the world's largest number of product premieres in consumer electronics and home appliances. At IFA 2009 more than 3 billion Euros worth of orders were generated. IFA 2010 could even surpass this number! The total number of exhibitors at last year’s IFA show was 1164 from 46 countries. The total number of trade visitors was 134194 from 105 countries, quite amazing numbers. The IFA 2010 show news will come to you live from the show floor, so stay tuned!