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Olympus SP-560 UZ

Posted by: Ralf Jurrien Thursday 23rd, August 2007

The extremely powerful and ergonomically designed Olympus SP-560 UZ continues where it’s award-winning predecessor, the SP-550 UZ, left off. Boasting an astounding 18x wide optical zoom, photographers have virtually all options open to locate and frame their subjects, both far and wide. This versatile camera incorporates Dual Image Stabilisation to provide double protection against blur caused by camera shake - which becomes more likely as the level of zoom increases. Furthermore, Face Detection Technology has been included to guarantee sharper, more accurately exposed faces. The Olympus SP-550UZ camera also upgrades the resolution to 8.0 Megapixels, ensuring no detail goes missing.

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Olympus Mju 1200

Posted by: Ralf Jurrien Thursday 23rd, August 2007

Introducing the brilliant Olympus Mju 1200 digital compact camera. It packs an incredible 12 Megapixel resolution and boasts a number of leading-edge innovations including Face Detection Technology for the proper exposure and focusing of faces. In addition, Shadow Adjustment Technology has been integrated in the Mju 1200 to detect dark areas in a composition and optimises exposure for a more realistic image. This powerful addition to the stylish Olympus Mju 1200 comes in a weatherproof metal body in Midnight Black, which protects it against the elements. A giant 6.9cm HyperCrystal LCD makes the framing and reviewing of shots fun and easy - even in direct sunlight.

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Olympus Mju 830

Posted by: Ralf Jurrien Thursday 23rd, August 2007

A premium combination of design and features lend the Olympus Mju 830 irresistible qualities. With the luxury of a 5x optical zoom, photographers can get closer to subjects without having to move an inch. Double protection against blur caused by camera shake, which is more likely at high magnifications, is provided by Dual Image Stabilisation - a combination of high ISO setting and a mechanical image stabiliser. Furthermore, a smart, weatherproof, aluminium exterior that is finished in Starry Silver or Midnight Black serves as a stylish defence against all kinds of unexpected weather. This means that the picture-taking doesn’t have to stop when the sunshine does.

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Olympus Mju 820

Posted by: Ralf Jurrien Thursday 23rd, August 2007

This autumn, Olympus introduces a camera that boasts both elegance and power. The Olympus Mju 820 is a dream come true with an impressive 5x optical zoom and stylish, weatherproof body in Midnight Black, Starry Silver, Ruby Red or Crystal Blue. Exciting colours and more magnification power are only the beginning: A giant 6.9cm HyperCrystal LCD makes the Olympus Mju 820 camera ideal for framing and reviewing shots with friends. The Olympus Mju 820 also lets you say goodbye to blurry or poorly-exposed faces in photos: The integrated Face Detection Technology scans compositions for faces and then optimally adjusts exposure and focus settings to return the best results.

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Olympus Mju 790 SW

Posted by: Ralf Jurrien Thursday 23rd, August 2007

Shockproof against falls from 1.5m and waterproof to a water pressure equivalent of 3m, the newest addition to the Mju tough series keeps up with just about any active lifestyle. There’s no need to think twice about taking the Olympus Mju 790SW along on a mountaineering trek or letting the kids take a few pictures at a picnic. Even for shots at the beach or capturing the wonder of marine life while snorkelling, the Olympus Mju 790 SW can take it all. For added fun, it is available in a choice of four expressive colours (starry silver, midnight black, sunset orange or marine blue). This attractively styled camera also incorporates a number of exciting innovations such as Face Detection Technology.

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Nikon AF-S 600mm f/4G ED VR lens

Posted by: Ralf Jurrien Thursday 23rd, August 2007

Nikon Europe announced a new super-telephoto lens incorporating Nikon’s exclusive VR II Vibration Reduction system. Aimed at professional sports, news and wildlife photographers, the Nikon AF-S 600mm f/4G ED VR complements the NIKKOR range of super telephoto lenses. The new Nikon 600mm f/4G ED VR super telephoto gives photographers the equivalent of a shutter speed 4 stops faster, thanks to Nikon’s VR II technology. “Lenses like these bring the photographer right to the heart of the action, even from hundreds of meters away,” said Robert Cristina, Manager Professional Products & NPS, Nikon Europe BV. “Judging from feedback we have had already, this news will be very welcomed by photographers”.

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Nikon AF-S 500mm f/4G ED VR lens

Posted by: Ralf Jurrien Thursday 23rd, August 2007

Nikon Europe announced a new super-telephoto lens incorporating Nikon’s exclusive VR II Vibration Reduction system. Aimed at professional sports, news and wildlife photographers, the Nikon AF-S 500mm f/4G ED VR complements the NIKKOR range of super telephoto lenses. The new Nikon 500mm f/4G ED VR super telephoto gives photographers the equivalent of a shutter speed 4 stops faster, thanks to Nikon’s VR II technology. “Lenses like these bring the photographer right to the heart of the action, even from hundreds of meters away,” said Robert Cristina, Manager Professional Products & NPS, Nikon Europe BV. “Judging from feedback we have had already, this news will be very welcomed by photographers”.

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Nikon AF-S 400mm f/2.8G ED VR lens

Posted by: Ralf Jurrien Thursday 23rd, August 2007

Nikon Europe announced a new super-telephoto lens incorporating Nikon’s exclusive VR II Vibration Reduction system. Aimed at professional sports, news and wildlife photographers, the Nikon AF-S 400mm f/2.8G ED VR complements the NIKKOR range of super telephoto lenses. The new Nikon 400mm f/2.8G ED VR super telephoto gives photographers the equivalent of a shutter speed 4 stops faster, thanks to Nikon’s VR II technology. “Lenses like these bring the photographer right to the heart of the action, even from hundreds of meters away,” said Robert Cristina, Manager Professional Products & NPS, Nikon Europe BV. “Judging from feedback we have had already, this news will be very welcomed by photographers”.

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The IFA event in Berlin, Germany, is one of the world's largest consumer electronics trade show. Since 2006 the IFA show takes place every single year; last year 1049 exhibitors and 212,494 visitors attended this consumer electronics trade event. The IFA 2007 show is a trade show for both industry experts and the general public with unique trade visitor services, special events and a comprehensive program for consumers. Every IFA show is a high quality media event with more than 6,500 accredited journalists from 74 countries including 5,211 media representatives from Germany and 1,308 from other countries cover the world's largest consumer electronics trade show. The show news is published all around the world and of course the latest news you can read right here; at LetsGoDigital’s IFA 2007 show report!