IFA 2010 Show - Panasonic introduces the new Lumix DMC-TS10 digital camera, the latest addition to the company’s TS-Series of rugged models, ideal for active users wanting a versatile camera for outdoor use. Featuring a flat, slim profile, and a folded optics design with a 4x optical zoom lens, the new 14.1-megapixel Panasonic Lumix TS10 is waterproof to approximately 10 feet, shockproof to 5 feet, dustproof and freezeproof to 14˚F. For even further protection, the Panasonic Lumix DMC-TS10 comes with a silicone jacket to help prevent scratches. The Panasonic Lumix TS10 will be available in blue, red, black and silver in mid-September for a suggested retail price of $249.95.
Nikon is pleased to announce the development of their new Picture Control System, which enables users to easily adjust images as desired, and to obtain the same picture tones with different cameras at the same settings. Picture Control is a new function to adjust images that responds to users’ various requirements. It enables selection and adjustment to create pictures easily according to the skills of users ranging from novices to professionals. When settings are the same, even with different cameras, you can achieve the same picture tone. To make the most of the Picture Control System’s advantages, Nikon is also planning to offer “Option Picture Control” to be downloaded from Nikon websites.
Nikon announces the introduction of their new Scene Recognition System, which recognizes a subject or scene prior to capture, then, using information from the 1,005-pixel RGB sensor, that enables highly precise exposure control utilizing color information, applies that information to achieve more accurate autofocus, auto exposure and auto white balance control. The Scene Recognition System is an epoch-making function realized through the improvement of image recognition capability of the 1,005-pixel RGB sensor by employing the diffraction grating for it. This greatly increases the precision of the information to be utilized in auto exposure and auto white balance, as well as in autofocus.
Canon USA announced a new Office All-in-One printer; the Pixma MX310, to expand its line to cover a larger variety of market segments and price points. The Canon Pixma MX310 Office All-in-One Printer offers printing, scanning, copying and faxing capabilities. The Canon Pixma MX310 printer provides an ideal solution for users looking to combine outstanding office functionality with the cutting edge of home photo printing. Exclusive Canon printing, copying and scanning technologies deliver the highest quality output for business, as well as photo projects. The new Canon MX310 All-in-One printer features a sleek and stylish design to match modern office decors while saving space at the same time.
Estimates of Apple iPhone shipment volumes in the first weekend they were available have ranged from 140 thousand units to 500 thousand iPhone units depending upon who was asked. Meanwhile, ABI Research forecasts that the smartphone market segment will grow from 218 million units in 2007 to 426 million units in 2012. Now that we have a little distance from the launch, it’s time to ask: “Will the Apple iPhone change the smartphone market?” According to Stuart Carlaw, wireless research director at ABI Research, the answer is a qualified - Yes. “The Apple iPhone will not revolutionize the smartphone market,” he says, “but it is a significant evolutionary step forward.