News Report IFA 2010 - Olympus has cornered the market in robust D-SLR design in recent years and its E-3 and E-1 cameras are synonymous with go-anywhere, shoot-anything pro-standard photography. Now Photokina will offer professional photographers a first reassuring grip of the new Olympus D-SLR powerhouse designed for imaging on the edge: the next generation flagship Olympus E-5. The direct successor to the award-winning E-3, the E5ís all-terrain lightweight rigid magnesium alloy body is dustproof, splashproof, incredibly robust - and ready to rough it on even the toughest assignments. And itís not just the build quality that puts the competition to shame.
News report IFA 2010 - Canon redefines the boundaries of its compact superzoom camera range with the introduction of the new Canon PowerShot SX30 IS - a high performance digital camera that boasts a 24mm ultra-wide, 35x optical zoom lens. Succeeding the PowerShot SX20 IS, the new model combines outstanding Canon optics with a host of advanced imaging technologies, providing the ideal tool for photo enthusiasts who want a powerful all-in-one camera for all their creative pursuits. Perfect for use in any situation, the Canon PowerShot SX30 IS provides full manual control, HD movie recording and a number of creative and automatic shooting modes - delivering as much or as little creative assistance as desired.
Report 2010 IFA Show - Canon announces the new Canon PowerShot G12 - the latest camera model in the award winning Canon Power Shot G-series trusted by professional photographers the world over. The new Canon PowerShot G12 digital camera offers digital photographers best-in-class flexibility and all-round powerful performance, with professional levels of control and support for a wide range of accessories. While retaining the classic handling and control of its predecessor, the PowerShot G12 has been designed to offer superior performance to suit the needs of professionals and enthusiasts alike. Canonís HS System, 720p HD movie recording and Hybrid IS are new additions, delivering premium image quality in stills and movies.
Show Report IFA 2010 - Nikon announces the Coolpix S8100, which offers a 12.1-megapixel backside illumination CMOS sensor to provide consumers with enhanced performance and outstanding image quality for high-speed shooting and low-light conditions. Fast, responsive and versatile, the Nikon Coolpix S8100 with an incredible 10x zoom will capture fast-moving subjects in still images and HD (1080p) movies. To help capture moments that are gone in an instant, the Nikon Coolpix S8100 not only features high-speed shooting at five full resolution frames at up to 10 frames-per-second (fps), but a pre-shooting cache that records up to two shots before the shutter-release is fully pressed.
Show report IFA 2010 - Focused on the premise that photography is an extremely personal choice, Pentax has announced a unique compact digital camera that allows owners to be themselves. The new Pentax Optio RS1000 is easy to use and may be dressed to match the personality and style of its owner. This cosmetically customizable digital camera features a removable faceplate to hold interchangeable skins of any personal design. The design possibilities for the Pentax RS1000 are infinite. Owners may skin the new Pentax Optio RS1000 to match a mood, an event, a milestone, an outfit, and so much more. The new Pentax Optio RS1000 digital camera will ship in October 2010 at $149.95 USD.
Show Report IFA 2010 - Pentax has announced a new compact digital camera, the new Pentax Optio RZ10 offers a 10X optical zoom lens to capture a wide variety of subjects from travel and landscape to action and sports. The Pentax Optio RZ10 offers advanced features and handy functions that make photo shooting simple and effortless for everyone. The 10X zoom offers high-magnification from wide angle to telephoto, as well as powerful macro focus settings. The Pentax RZ10 camera also features dual Shake Reduction and an upgraded Auto Picture mode. Sporting a simple and modern, yet functional exterior design, the camera will be available October 2010 in classic black, pure white, lime and violet for $219.95 USD.
Show Report IFA 2010 - Pentax Imaging has announced a new digital SLR line with color accents that allow owners to choose one that matches their personal style. The colorful Pentax K-r DSLR camera offers advanced yet simple to use features at an attractive price. The compact, lightweight Pentax K-r is easy to use with Auto Picture, Scene, and Custom Image Processing modes that take the guesswork out of shooting stunning images while still offering a high degree of manual and priority control. The Pentax K-r SLR offers a variety of new and improved features including a fast framerate, high ISO sensitivity, responsive autofocus, an improved 12.4 megapixel low-noise sensor and widescreen HD video capture that take it a step above an entry-level DSLR camera.
Nikon announces the launch of a high performance Coolpix model, the P7000, that sets a new benchmark for quality photography in a discrete and stylish package. The result of extensive research amongst professional photographers, the Nikon Coolpix P7000 delivers outstanding images in a less intimidating form factor than a SLR. The Nikon Coolpix P7000ís superb image quality is guaranteed by a wide-angle 7.1x zoom Nikkor lens giving a 28mm to 200mm range (35mm format equivalent), with optical Vibration Reduction (VR), two ED glass elements and Nikonís brand new Expeed C2 image processing system.