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Panasonic DMC-LX5

Posted by: Dennis Hissink Monday 6th, September 2010

IFA 2010 Press - Panasonic announces the long-awaited Lumix DMC-LX5 - a successor to the DMC-LX3, acclaimed worldwide especially by the photography enthusiasts, after two years of silence. Since the birth of DMC-LX3, the new category is established in the compact camera market, which is called premium compact cameras that features high picture quality and creative descriptiveness. The new Panasonic Lumix DMC-LX5 is fully re-designed in the lens, the CCD and the image processing engine together with other improvements and upgrades. The newly developed super bright F2.0 ultra wide angle 24mm LEICA DC VARIO-SUMMICRON lens minimizes distortion for stunning, true-to-life images with outstanding resolution and detail.

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Panasonic DMC-FX700

Posted by: Ilse Jurrien Monday 6th, September 2010

IFA 2010 Press - Panasonic announces a new addition of DMC-FX700 to the Lumix popular FX series, that packs a host of advanced functions in a slim, stylish body. The Panasonic Lumix DMC-FX700 is now truly a hybrid camera that records high quality 1920x1080 full HD movie in AVCHD. The 14.1-megapixel Panasonic Lumix FX700 also features F2.2 super bright 24mm ultra wide angle LEICA DC VARIO-SUMMICRON lens with 5x optical zoom to make the camera even more versatile from shooting dynamic landscapes to the moving subject in low-lit situations such as indoors or at night. The well-known iA (Intelligent Auto) mode now comprehends Motion Deblur mode and Intelligent Burst mode.

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Panasonic DMC-FT10

Posted by: Dennis Hissink Monday 6th, September 2010

IFA 2010 News - Panasonic introduced the new Lumix DMC-FT10 from the Lumix's FT series geared for active outdoor use. Featuring the flat and slim profile adopting the folded optics for its 4x optical zoom lens unit, the new 14.1-megapixel Lumix FT10 features credible toughness to be waterproof to 3m, shockproof to 1.5m, freezeproof to -10 degrees C and dustproof. Panasonic's world-acclaimed iA (Intelligent Auto) mode makes it easy for anyone to take beautiful photos by various shooting-assist functions. It comprehends MEGA O.I.S. (Optical Image Stabilizer) for hand-shake, Intelligent ISO Control for subject movement, Face Detection and Intelligent Scene Selector.

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Panasonic DMC-FZ100

Posted by: Dennis Hissink Monday 6th, September 2010

IFA 2010 Show - Panasonic is pleased to introduce new DMC-FZ100, top-of-the-line of Lumix popular FZ series that packs a powerful optical zoom and creative options including manual operation, adding full HD movie recording capability. The newly developed LEICA DC VARIO-ELMARIT lens in the DMC-FZ100 extends its optical zoom range from 27mm to 25mm at wide end and the zoom power from 18x to 24x to be even more versatile compared with the DMC-FZ35. Also the newly developed 14.1-megapixel MOS sensor lets the Panasonic FZ100 record high quality 1920x1080 full HD movie as smooth as 50i (PAL). Together with a host of options, the unlimited expression of not only photo but also of movie is now easily available with FZ100.

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Panasonic DMC-FZ45

Posted by: Ilse Jurrien Monday 6th, September 2010

IFA 2010 Report - Panasonic introduces another feature-packed hybrid digital compact camera, the 14.1-megapixel DMC-FZ45 from the popular FZ series that combines a powerful optical zoom and creative options including manual operation. The newly developed LEICA DC VARIO-ELMARIT lens in the DMC-FZ45 extends its optical zoom range from 27mm to 25mm at wide end and the zoom power from 18x to 24x to be even more versatile compared to the Panasonic Lumix DMC-FZ35. The new image processing LSI the Venus Engine HD II achieves high picture quality in both photo and HD movie recording. It also compiles the Intelligent Resolution technology to perform the optimum signal processing depending on the part of a picture to give a whole image outstandingly natural clearness with fine details.

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Panasonic DMC-FZ40

Posted by: Dennis Hissink Monday 6th, September 2010

IFA 2010 Report - Panasonic announced the newest addition to its popular Lumix FZ-Series digital cameras. The Panasonic Lumix DMC-FZ40, a feature-packed, hybrid digital camera, combines a powerful 24x optical zoom and creative manual operations to offer photographers of all levels the opportunity to take crisp, artistic photos and High Definition (HD) videos. This 14.1-megapixel model features a 25mm ultra-wide angle LEICA DC VARIO-ELMARIT lens and a new image processing system which achieves high picture quality for both still images and videos. The Panasonic Lumix FZ40 joins the Panasonic Lumix FZ100, also newly introduced.

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Sony Alpha 55

Posted by: Mark Peters Monday 6th, September 2010

IFA 2010 Report - The Alpha family of interchangeable lens cameras from Sony grows with the compact, ultra-responsive new Sony A55. Sony’s first-ever digital camera to employ Translucent Mirror Technology showcases an innovative optical system that opens up dramatic new shooting possibilities. In contrast with conventional DSLR cameras, Translucent Mirror Technology uses a fixed, translucent mirror that ‘splits’ the optical pathway between the main image sensor and a separate phase-detection autofocus sensor. The new Sony A55 Single Lens Translucent mirror camera is available from September 2010 and will be on display at the Photokina 2010 show in Germany.

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Sony Alpha 33

Posted by: Ilse Jurrien Monday 6th, September 2010

IFA 2010 News - The Alpha family of interchangeable lens cameras from Sony grows with the compact, ultra-responsive new Sony A33. Sony’s first-ever digital camera to employ Translucent Mirror Technology showcases an innovative optical system that opens up dramatic new shooting possibilities. In contrast with conventional DSLR cameras, Translucent Mirror Technology uses a fixed, translucent mirror that ‘splits’ the optical pathway between the main image sensor and a separate phase-detection autofocus sensor. The new Sony A33 Single Lens Translucent mirror camera is available from September 2010 and will be on display at the Photokina 2010 show in Germany.

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This year’s IFA show will be followed up with another big event, Photokina 2010. Although the Photokina 2010 will be the major show for digital imaging, we still expect IFA 2010 to be important and surprising as well. Already before the start of the IFA in Berlin a part of the digital camera introductions have already been made, among them some interesting digital SLR cameras. The IFA 2010 Consumer Electronics Trade Show is the moment to showcase the latest cameras and innovative imaging products. And maybe we will see products that combine the world of mobile and cameras. Quotes from high key persons within the imaging world point out to the fact that this could be the time where we will see a new segment of (mobile) imaging. The DSLR cameras and system cameras are still hot products and are responsible for a growing market share. Check out the IFA 2010 show for the latest digital camera news.