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Olympus Mju 790 SW

Posted by: Ralf Jurrien Thursday 23rd, August 2007

Shockproof against falls from 1.5m and waterproof to a water pressure equivalent of 3m, the newest addition to the Mju tough series keeps up with just about any active lifestyle. There’s no need to think twice about taking the Olympus Mju 790SW along on a mountaineering trek or letting the kids take a few pictures at a picnic. Even for shots at the beach or capturing the wonder of marine life while snorkelling, the Olympus Mju 790 SW can take it all. For added fun, it is available in a choice of four expressive colours (starry silver, midnight black, sunset orange or marine blue). This attractively styled camera also incorporates a number of exciting innovations such as Face Detection Technology.

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Nikon D3

Posted by: Ralf Jurrien Thursday 23rd, August 2007

Nikon Europe announced the revolutionary Nikon D3 Professional Digital SLR that defines a new benchmark in professional photography. “Nikon has eclipsed the competition with the Nikon D3, a cutting edge camera that will change how professional photographers take pictures,” said Robert Cristina, Manager Professional Products & IPS, Nikon Europe BV. “The incredible speed, resolution and flexibility of the Nikon D3 digital SLR camera will enable photographers to capture images under conditions previously thought impossible.” The Nikon D3 single lens reflex, the result of years of development and feedback from professional photographers, combines many innovative Nikon technologies.

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Pentax Optio S10

Posted by: Ralf Jurrien Thursday 23rd, August 2007

Pentax Corporation is pleased to announce the new Pentax Optio S10 digital compact camera, the newest model in the “Optio S” series of highly acclaimed compact digital cameras, with a stylish and ultra-compact body and realizing 10.0 effective Megapixels and high resolution images. In addition to enabling easy mobility and photography of high resolution images, the Pentax S10 camera comes with enhanced usability by upgrading Shake Reduction and Face Recognition functions. The stylish designed and compact Pentax Optio S10 digital camera’s design makes carrying more comfortable and convenient not only in travel and leisure but also in the daily snapshots and business scenes.

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Pentax Optio Z10

Posted by: Ralf Jurrien Thursday 23rd, August 2007

Pentax is pleased to announce the Pentax Optio Z10, a compact digital camera equipped with a high-magnification 7X optical zoom lens that is convenient for various photography scenes. The Pentax Z10 is equipped with 7X optical zoom lens, the highest magnification among current Pentax compact digital camera models, built in a small and lightweight body of easy mobility. In addition, the Pentax Optio Z10 has a high resolution of 8.0 effective Megapixels, and features shake reduction that allows stress-free telephoto photography, and face recognition with high-speed detection time. In all, the Pentax Optio Z10 is a model that everyone can easily enjoy photography with high magnification and high image quality.

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Sony Cybershot H3

Posted by: Ralf Jurrien Wednesday 22nd, August 2007

For sports, for travel or simply for having fun with friends and family - the Sony Cyber-shot H3 from Sony packs big camera features into its ultra-compact body at a price that’s irresistible. The beautifully-styled Sony H3 is the smallest ever Cyber-shot featuring a Carl Zeiss 10x zoom lens (38-380mm equivalent; F3.5-4.4). The powerful optical zoom pulls distant subjects closer with superb clarity. Its wide range also broadens the scope of framing options for greater creative possibilities - from expansive landscapes and intimate portraits to dynamic nature shots and sporting scenes. Magnification is boosted further still by the 17x HD Smart Zoom (in 16:9 shooting mode) for powerful telephoto images.

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Sony Cybershot T70

Posted by: Ralf Jurrien Wednesday 22nd, August 2007

The stylish, slimline Cyber-shot T Series from Sony gains a feature-packed new model that makes it easier than ever to grab great pictures. The Sony Cybershot T70 complements exquisite HD imaging quality with exciting innovations like the new ‘Smile Shutter’ mode for happy faces when you’re shooting family and friends as well as a clear, wide extra large touchscreen. The svelte Sony T70 makes a serious fashion statement with a choice of silver, black, white, and pink finishes. The Sony Cybershot T70 digital compact camera features the new Sony Cyber-shot “Smile Shutter” function, which enables the camera to automatically react to a smile - a first for digital photography.

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Sony Cybershot T200

Posted by: Ralf Jurrien Wednesday 22nd, August 2007

The stylish, slim line Cyber-shot T Series from Sony gains a feature-packed new model that makes it easier than ever to grab great pictures. The Sony Cybershot T200 complements exquisite HD imaging quality with exciting innovations like the new ‘Smile Shutter’ mode for happy faces when you’re shooting family and friends as well as a clear, wide extra large touchscreen. The flagship Sony T200 looks and performs like no other digital camera. Available in silver, black and red, its uniquely stylish vertical design conceals a powerful 5x optical zoom lens - great for pulling distant subjects in closer. The Sony Cybershot T200 digital compact camera features the new Sony Cyber-shot “Smile Shutter” function.

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Sony IMX021 CMOS Image Sensor

Posted by: Ralf Jurrien Monday 20th, August 2007

Sony Corporation announced the commercialization of "Sony IMX021 CMOS Image Sensor", an APS-C size (diagonal: 28.40mm/Type 1.8) 12.47 effective megapixel ultra-high speed, high image quality CMOS image sensor designed to meet the increasing requirement for rapid image capture and advanced picture quality within digital SLR cameras. Sony will position "IMX021 CMOS Image Sensor" as a key device capable of generating new added value in the high-growth digital SLR camera market, actively promoting its use within Sony and externally. The "Sony IMX021" CMOS Image Sensor production will be carried out at Sony Semiconductor Kyushu Corporation's Kumamoto Technology Center.

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In the period before, during and just after the IFA 2007 event a lot of interesting digital cameras are introduced and will be introduced. Among them are digital SLR cameras, a product that has become very popular among the digital camera users. The IFA 2007 consumer electronics trade show is a great time to showcase the new cameras and its innovations. Though the camera is a product that has been around for a while, this product is still evoluting and incorporated high-end techniques. This year we have seen an upgrade in resolution in the compact camera segment with a maximum, for now, of an impressive 12 Megapixels. The DSLR camera is hanging around 10 Megapixels, but will be upgraded to higher resolutions and faster frames per second. Hang around and keep your eye on the digital camera news section of IFA 2007.