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Olympus FE-290

Posted by: Ralf Jurrien Thursday 23rd, August 2007

You can demand more from your camera with the 4x wide zoom Olympus FE-290 digital camera. It delivers the most versatility in its class - all in a pocket-sized silver or black housing. With a powerful 7.1 Megapixels and giant 7.6cm LCD, it’s a cinch to quickly frame and capture high-resolution shots which you can immediately show to all your friends. And thanks to this camera’s “One button, one function” design principle, creating great images is simpler than ever. With a slim metal body available in a choice of silver or black, the Olympus FE290 digital camera is taking the entry class to a new level. 7.1 Megapixels coupled with a 4x wide optical zoom (28-112mm equivalent) gives you the ability to see more.

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Olympus FE-280

Posted by: Ralf Jurrien Thursday 23rd, August 2007

With an ultra-slim, stainless metal exterior available in four brilliant colours, the Olympus FE-280 represents a new generation of fun and easy digital photography. Express yourself with a choice of silver, blue, black or red, while enjoying the performance of 8.0 Megapixels and the power of the new TruePic III image processor. Including a large 6.4cm LCD for added viewing ease, the feature-packed Olympus FE-280 digital camera goes above and beyond to offer you a brilliant combination of simplicity and functionality. The Olympus FE-280 will be available from September 2007 at around £140. Boasting 8.0 Megapixels of detail-capturing power, the Olympus FE280 takes you further with the greatest of ease.

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Olympus FE-270

Posted by: Ralf Jurrien Thursday 23rd, August 2007

Craving a camera that combines high performance and simplicity? The Olympus FE-270 keeps things fun and easy with the assurance that your precious memories are captured in Olympus quality. It boasts 7.1 Megapixels plus a 3x optical zoom and a large 6.4cm LCD along with a range of selectable scene modes to suit the photographic situation at hand. When it comes to capturing the images of your life, don’t settle for second-rate pictures. The Olympus FE-270 boasts 7.1 Megapixels to give you high-quality shots that easily exceed mobile phone camera results and a 3x optical zoom that provides extra flexibility when shooting at a distance. Meanwhile, the 6.4cm LCD makes it easy to frame and review your pictures.

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Olympus SP-560 UZ

Posted by: Ralf Jurrien Thursday 23rd, August 2007

The extremely powerful and ergonomically designed Olympus SP-560 UZ continues where it’s award-winning predecessor, the SP-550 UZ, left off. Boasting an astounding 18x wide optical zoom, photographers have virtually all options open to locate and frame their subjects, both far and wide. This versatile camera incorporates Dual Image Stabilisation to provide double protection against blur caused by camera shake - which becomes more likely as the level of zoom increases. Furthermore, Face Detection Technology has been included to guarantee sharper, more accurately exposed faces. The Olympus SP-550UZ camera also upgrades the resolution to 8.0 Megapixels, ensuring no detail goes missing.

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Olympus Mju 1200

Posted by: Ralf Jurrien Thursday 23rd, August 2007

Introducing the brilliant Olympus Mju 1200 digital compact camera. It packs an incredible 12 Megapixel resolution and boasts a number of leading-edge innovations including Face Detection Technology for the proper exposure and focusing of faces. In addition, Shadow Adjustment Technology has been integrated in the Mju 1200 to detect dark areas in a composition and optimises exposure for a more realistic image. This powerful addition to the stylish Olympus Mju 1200 comes in a weatherproof metal body in Midnight Black, which protects it against the elements. A giant 6.9cm HyperCrystal LCD makes the framing and reviewing of shots fun and easy - even in direct sunlight.

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Olympus Mju 830

Posted by: Ralf Jurrien Thursday 23rd, August 2007

A premium combination of design and features lend the Olympus Mju 830 irresistible qualities. With the luxury of a 5x optical zoom, photographers can get closer to subjects without having to move an inch. Double protection against blur caused by camera shake, which is more likely at high magnifications, is provided by Dual Image Stabilisation - a combination of high ISO setting and a mechanical image stabiliser. Furthermore, a smart, weatherproof, aluminium exterior that is finished in Starry Silver or Midnight Black serves as a stylish defence against all kinds of unexpected weather. This means that the picture-taking doesn’t have to stop when the sunshine does.

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Olympus Mju 820

Posted by: Ralf Jurrien Thursday 23rd, August 2007

This autumn, Olympus introduces a camera that boasts both elegance and power. The Olympus Mju 820 is a dream come true with an impressive 5x optical zoom and stylish, weatherproof body in Midnight Black, Starry Silver, Ruby Red or Crystal Blue. Exciting colours and more magnification power are only the beginning: A giant 6.9cm HyperCrystal LCD makes the Olympus Mju 820 camera ideal for framing and reviewing shots with friends. The Olympus Mju 820 also lets you say goodbye to blurry or poorly-exposed faces in photos: The integrated Face Detection Technology scans compositions for faces and then optimally adjusts exposure and focus settings to return the best results.

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Olympus Mju 790 SW

Posted by: Ralf Jurrien Thursday 23rd, August 2007

Shockproof against falls from 1.5m and waterproof to a water pressure equivalent of 3m, the newest addition to the Mju tough series keeps up with just about any active lifestyle. There’s no need to think twice about taking the Olympus Mju 790SW along on a mountaineering trek or letting the kids take a few pictures at a picnic. Even for shots at the beach or capturing the wonder of marine life while snorkelling, the Olympus Mju 790 SW can take it all. For added fun, it is available in a choice of four expressive colours (starry silver, midnight black, sunset orange or marine blue). This attractively styled camera also incorporates a number of exciting innovations such as Face Detection Technology.

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In the period before, during and just after the IFA 2007 event a lot of interesting digital cameras are introduced and will be introduced. Among them are digital SLR cameras, a product that has become very popular among the digital camera users. The IFA 2007 consumer electronics trade show is a great time to showcase the new cameras and its innovations. Though the camera is a product that has been around for a while, this product is still evoluting and incorporated high-end techniques. This year we have seen an upgrade in resolution in the compact camera segment with a maximum, for now, of an impressive 12 Megapixels. The DSLR camera is hanging around 10 Megapixels, but will be upgraded to higher resolutions and faster frames per second. Hang around and keep your eye on the digital camera news section of IFA 2007.