News alert

Signup for our NewsAlert, and get an e-mail when new articles are posted...

RSS

The latest digital imaging news is also available through our IFA RSS service. Add the RSS feed to your news feeder and you will receive constantly updated articles on all the IFA news. To use our RSS service you will need an RSS reader, of which there are many available online.

IFA RSSIFA News Headlines
IFA Sitemap by CategorySitemap by Category
IFA Sitemap by BrandSitemap by Brand

News by Category

News by Brand

IFA Shows

Websites we like

Olympus E-5 review

Ilse Jurrien
IFA Report
Wednesday 15th, September 2010
Posted by: Ilse Jurrien

Review IFA 2010 - At the time of the official introduction of the Olympus E-1, the first Four Thirds DSLR camera, on sunny Mallorca, the first step was made to set up the Four Thirds System. I was present, in 2003, and got to know the first generation Four Thirds DSLR camera. In the years thereafter, a lot of models were added, but there were few high-end Four Thirds DSLR cameras. Four years later came the Olympus E-3, which was an improvement on many fronts, and a nice evolution. Three years later, I ‘finally’ have my hands on the Olympus E-5, the newest Olympus Four Thirds DSLR camera. Do we still have to wait for a new DSLR evolution?

Read complete news story about : Olympus E-5
Olympus E-5

Olympus E5

Posted by: Mark Peters Wednesday 15th, September 2010

News Report IFA 2010 - Olympus has cornered the market in robust D-SLR design in recent years and its E-3 and E-1 cameras are synonymous with go-anywhere, shoot-anything pro-standard photography. Now Photokina will offer professional photographers a first reassuring grip of the new Olympus D-SLR powerhouse designed for imaging on the edge: the next generation flagship Olympus E-5. The direct successor to the award-winning E-3, the E5’s all-terrain lightweight rigid magnesium alloy body is dustproof, splashproof, incredibly robust - and ready to rough it on even the toughest assignments. And it’s not just the build quality that puts the competition to shame.

Read complete story about Olympus E5

Olympus 75-300mm

Posted by: Ilse Jurrien Tuesday 14th, September 2010

News Report IFA 2010 - Olympus is pleased to announce the addition of a new lens to its Micro Four Thirds System lens line-up: the M. Zuiko Digital ED 75-300mm f4.8-6.7. Designed to maximize the performance advantages of the Micro Four Thirds System, the new Olympus 75-300mm lens offers uncompromising SLR quality and supports movie & still image compatibility. This addition enriches the M. Zuiko Digital lens lineup by covering the focal length from 18mm to 600mm in 35mm equivalent. The Olympus M. Zuiko Digital ED 75-300mm f4.8-6.7 will be available in December 2010 for an estimated retail price of 1020 Euro.

Read complete story about Olympus 75-300mm

Olympus 40-150mm

Posted by: Ilse Jurrien Tuesday 14th, September 2010

News Report IFA 2010 - Olympus is pleased to announce the addition of a new lens to its Micro Four Thirds System lens line-up: the M. Zuiko Digital ED 40-150mm f4.0-5.6. Designed to maximize the performance advantages of the Micro Four Thirds System, the new Olympus 40-150mm lens offers uncompromising SLR quality and supports movie & still image compatibility. This addition enriches the M. Zuiko Digital lens lineup by covering the focal length from 18mm to 600mm in 35mm equivalent. The Olympus M. Zuiko Digital ED 40-150mm f4.0-5.6 will be available in November 2010 for an estimated retail price of 450 Euro.

Read complete story about Olympus 40-150mm

Olympus Mju 7050

Posted by: Ilse Jurrien Monday 6th, September 2010

IFA 2010 report - Olympus announces the introduction of the new Olympus Mju 7050 digital camera, featuring a 7x zoom lens, HD movie recording, Magic Filters, and Magic Movies which can apply the Magic Filters effects to movie recordings. Olympus Mju digital cameras combine slim, stylish designs with outstanding high-magnification zooming performance. The new Olympus Mju 7050 digital camera is equipped with True Pic 3 image processing engine, which is originally developed for a Interchangeable lens digital camera, delivering natural color fidelity and wide dynamic range. The Olympus Mju 7050 digital camera is scheduled to go on sale in Japan from late August, 2010.

Read complete story about Olympus Mju 7050

Olympus FE5050

Posted by: Ilse Jurrien Monday 6th, September 2010

IFA 2010 press : Olympus announces the new Olympus FE-5050, a compact digital camera featuring 5x optical zoom lens from wide-angle 26mm in a slim, high quality metal camera body, offered in stylish colors. The "Fashionable & Elegant" FE series digital cameras incorporate an impressive array of advanced functions in a slim, stylish body. User-friendly functions include easy-to-understand descriptions of digital camera modes and other functions on the LCD monitor and an iAUTO function that automatically optimizes the camera settings by analyzing the scene.

Read complete story about Olympus FE5050

Olympus FE5040

Posted by: Dennis Hissink Monday 6th, September 2010

IFA 2010 Report : The Olympus FE digital compact camera series continues to raise the bar in easy-to-use compact zoom cameras with the new Olympus FE-5040 digital camera. An elegant design and technical innovation remains great value for money with this new Olympus FE camera model. Get everything in the shot with up to 5x wide optical zoom and let your creativity loose with six Magic Filters, including the new Wedding and Rock filters. Plus, with AF tracking, i-Auto mode and Digital Image Stabilisation. The Olympus FE-5040 compact camera makes capturing great shots so easy. Available in a range of striking colours, the Olympus FE-5040 camera also features Advanced Face Detection Technology, an SD memory card slot and a USB charger.

Read complete story about Olympus FE5040

Olympus FE4050

Posted by: Ilse Jurrien Monday 6th, September 2010

IFA 2010 Report - Olympus announces the Olympus FE-4050, a compact digital camera featuring 4x optical zoom lens from wide angle of 27mm in a slim, high quality camera body, offered in stylish colors. The "Fashionable & Elegant" FE series digital cameras from Olympus incorporate an impressive array of advanced functions in a slim, stylish body. User-friendly functions include easy-to-understand descriptions of camera modes and other functions on the LCD monitor and an iAUTO function that automatically optimizes the camera settings by analyzing the scene. The new Olympus FE-4050 digital camera is scheduled to go on sale from September 2010.

Read complete story about Olympus FE4050


The IFA International Consumer Electronics Show took place every two years, but since 2006 the IFA show became once again an annual event under Berlin’s famous Funkturm landmark. In the early days, back in 1924 the IFA began in Berlin as the “Great German Radio Exhibition”. In the meantime, the International Consumer Electronics Show has not only become the world's biggest trade show for consumer electronics but also presents the world's largest number of product premieres in consumer electronics and home appliances. At IFA 2009 more than 3 billion Euros worth of orders were generated. IFA 2010 could even surpass this number! The total number of exhibitors at last year’s IFA show was 1164 from 46 countries. The total number of trade visitors was 134194 from 105 countries, quite amazing numbers. The IFA 2010 show news will come to you live from the show floor, so stay tuned!