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Olympus Mju 790 SW

Posted by: Ralf Jurrien Thursday 23rd, August 2007

Shockproof against falls from 1.5m and waterproof to a water pressure equivalent of 3m, the newest addition to the Mju tough series keeps up with just about any active lifestyle. There’s no need to think twice about taking the Olympus Mju 790SW along on a mountaineering trek or letting the kids take a few pictures at a picnic. Even for shots at the beach or capturing the wonder of marine life while snorkelling, the Olympus Mju 790 SW can take it all. For added fun, it is available in a choice of four expressive colours (starry silver, midnight black, sunset orange or marine blue). This attractively styled camera also incorporates a number of exciting innovations such as Face Detection Technology.

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Olympus Zuiko Digital ED 70-300mm

Posted by: Ilse Jurrien Friday 13th, July 2007

Olympus introduces the Zuiko Digital ED 70-300mm 1:4.0-5.6. Designed for the specific demands of digital photography, this telephoto lens delivers 4.28x zoom power - up to a phenomenal focal length equivalent of 300mm (600mm on a 35mm camera system). Despite such high-performance attributes, this ultra-compact model only weighs in at around half as much as its competition. This makes it the ideal travel lens to accompany any Four Thirds Standard DSLR. With magnification muscle extending to 300mm (600mm in 35mm equivalent terms), the Zuiko Digital ED 70-300mm 1:4.0-5.6 is remarkably powerful yet remains astoundingly portable: The lens measures a mere 127mm and weighs just 620g.

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The IFA event in Berlin, Germany, is one of the world's largest consumer electronics trade show. Since 2006 the IFA show takes place every single year; last year 1049 exhibitors and 212,494 visitors attended this consumer electronics trade event. The IFA 2007 show is a trade show for both industry experts and the general public with unique trade visitor services, special events and a comprehensive program for consumers. Every IFA show is a high quality media event with more than 6,500 accredited journalists from 74 countries including 5,211 media representatives from Germany and 1,308 from other countries cover the world's largest consumer electronics trade show. The show news is published all around the world and of course the latest news you can read right here; at LetsGoDigital’s IFA 2007 show report!