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Panasonic 3D lens

Ilse Jurrien
IFA Report
Monday 6th, September 2010
Posted by: Ilse Jurrien

IFA 2010 News - Continuing its record of 3D technology leader-ship, Panasonic announced the development of the world's first digital interchangeable twin-lens, making it possible to shoot 3D with an interchangeable lens system camera. As a new member of Panasonic’s powerful line-up of interchangeable lenses as part of the LUMIX G Micro System, the twin-lens will allow high-quality shooting in 3D. Currently, 3D shooting with an interchangeable lens system camera is possible only by using panorama systems or by combining two lenses and two CCDs. However, these systems are not ideal and have difficulty capturing moving objects. Panasonic plans to release this new lens for sale before the end of the year.

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Panasonic 3D lens

Nikon AF-S 200mm

Posted by: Mark Peters Wednesday 15th, September 2010

NEWS IFA 2010 - Nikon announces a new professional telephoto lens AF-S Nikkor 200mm f/2G ED VR II to replace AF-S VR Nikkor 200mm f/2G IF-ED. The new lens features Nano Crystal Coat, the new generation of Vibration Reduction technology (VR II) and a new A/M focus mode, making it the ideal lens for serious photographers seeking uncompromised performance. The Nikon 200mm lens retains the optical construction of its predecessor and delivers outstanding image quality with excellent sharpness, contrast and definition as well as a smooth bokeh. This Nikon 200mm lens really comes into its own when covering stage events and indoor sports.

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Nikon AF-S 35mm lens

Posted by: Mark Peters Wednesday 15th, September 2010

News IFA 2010 Report - Nikon announces a completely new, fast-aperture Nikkor lens - the AF-S Nikkor 35mm f/1.4G. This is the third f/1.4 prime Nikkor lens to be developed in the past six months and it extends creative opportunities for professional photographers everywhere. Award winning photojournalist Kadir van Lohuizen of photo agency NOOR was one of the first to get his hands on the new Nikon AF-S Nikkor 35mm f/1.4G. He said: “The Nikon 35mm is the standard ‘street’ lens for many of us at NOOR and we are really excited about this new version, it’s amazing. This fast prime lens will make it possible to shoot at almost every light condition at the highest-quality possible.” He added: “It’s going to take our documentary projects to a new level for sure.”

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Olympus 75-300mm

Posted by: Ilse Jurrien Tuesday 14th, September 2010

News Report IFA 2010 - Olympus is pleased to announce the addition of a new lens to its Micro Four Thirds System lens line-up: the M. Zuiko Digital ED 75-300mm f4.8-6.7. Designed to maximize the performance advantages of the Micro Four Thirds System, the new Olympus 75-300mm lens offers uncompromising SLR quality and supports movie & still image compatibility. This addition enriches the M. Zuiko Digital lens lineup by covering the focal length from 18mm to 600mm in 35mm equivalent. The Olympus M. Zuiko Digital ED 75-300mm f4.8-6.7 will be available in December 2010 for an estimated retail price of 1020 Euro.

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Olympus 40-150mm

Posted by: Ilse Jurrien Tuesday 14th, September 2010

News Report IFA 2010 - Olympus is pleased to announce the addition of a new lens to its Micro Four Thirds System lens line-up: the M. Zuiko Digital ED 40-150mm f4.0-5.6. Designed to maximize the performance advantages of the Micro Four Thirds System, the new Olympus 40-150mm lens offers uncompromising SLR quality and supports movie & still image compatibility. This addition enriches the M. Zuiko Digital lens lineup by covering the focal length from 18mm to 600mm in 35mm equivalent. The Olympus M. Zuiko Digital ED 40-150mm f4.0-5.6 will be available in November 2010 for an estimated retail price of 450 Euro.

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Pentax DA 35mm lens

Posted by: Ilse Jurrien Saturday 11th, September 2010

Show Report IFA 2010 - Pentax announces the smc Pentax DA 35mm F2.4 AL, standard lens designed exclusively for use with Pentax digital SLR cameras. This new Pentax 35mm lens is versatile enough to be used with a wide range of subjects and applications for high-resolution images with edge-to-edge sharpness. It is a perfect choice for digital SLR beginners to familiarize themselves with the basics of using interchangeable lenses. Mounted on a Pentax digital SLR camera body, this standard lens offers an angle of view equivalent to a 53.5mm lens in the 35mm format for a natural, comfortable perspective similar to the naked eye for a variety of subjects and applications, including snapshots, landscape and portrait.

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The market for system cameras and digitale SLR cameras is growing significant. Manufacturers like Olympus and Panasonic with their Micro Four Thirds System cameras, and Samsung and Sony with their camera systems offer a new segment of cameras which need a new developing and manufacturing of lenses. It is not a replacement for the traditional DSLR so the number of SLR lenses sold this year should be higher compared to that of last year’s. The consumer, both professional and amateur, is expanding their hobby or profession with a high quality lens or attractive focal length like the wide angle super zoom lenses. The 2010 IFA International Consumer Electronics Show will be an event where you will find the latest lenses for your system camera!