NEWS IFA 2010 - Nikon announces a new professional telephoto lens AF-S Nikkor 200mm f/2G ED VR II to replace AF-S VR Nikkor 200mm f/2G IF-ED. The new lens features Nano Crystal Coat, the new generation of Vibration Reduction technology (VR II) and a new A/M focus mode, making it the ideal lens for serious photographers seeking uncompromised performance. The Nikon 200mm lens retains the optical construction of its predecessor and delivers outstanding image quality with excellent sharpness, contrast and definition as well as a smooth bokeh. This Nikon 200mm lens really comes into its own when covering stage events and indoor sports.
News IFA 2010 Report - Nikon announces a completely new, fast-aperture Nikkor lens - the AF-S Nikkor 35mm f/1.4G. This is the third f/1.4 prime Nikkor lens to be developed in the past six months and it extends creative opportunities for professional photographers everywhere. Award winning photojournalist Kadir van Lohuizen of photo agency NOOR was one of the first to get his hands on the new Nikon AF-S Nikkor 35mm f/1.4G. He said: “The Nikon 35mm is the standard ‘street’ lens for many of us at NOOR and we are really excited about this new version, it’s amazing. This fast prime lens will make it possible to shoot at almost every light condition at the highest-quality possible.” He added: “It’s going to take our documentary projects to a new level for sure.”
Show Report IFA 2010 - Pentax announces the smc Pentax DA 35mm F2.4 AL, standard lens designed exclusively for use with Pentax digital SLR cameras. This new Pentax 35mm lens is versatile enough to be used with a wide range of subjects and applications for high-resolution images with edge-to-edge sharpness. It is a perfect choice for digital SLR beginners to familiarize themselves with the basics of using interchangeable lenses. Mounted on a Pentax digital SLR camera body, this standard lens offers an angle of view equivalent to a 53.5mm lens in the 35mm format for a natural, comfortable perspective similar to the naked eye for a variety of subjects and applications, including snapshots, landscape and portrait.
Leica Camera introduces a new family of lenses for analog and digital Leica rangefinder cameras: the Leica Summarit-M class. The new lenses offer world-class Leica optical and mechanical excellence while being positioned at a new price level that broaden its acceptance in new customer segments. The maximum aperture of f/2.5 and the concentration on the classic and proven spherical lens design leads to a new series of lenses that now brings famous Leica quality and a superb price/performance ratio to a broader market. The four lenses Leica Summarit-M f/2.5 35mm, Leica Summarit-M f/2.5 50mm, Leica Summarit-M f/2.5 75mm and Leica Summarit-M f/2.5 90mm cover the most popular focal lengths in the Leica M system.
Carl Zeiss AG announces two lenses for the ‘universal’ M42 lens mount. The Distagon T* 2.8/25 ZS and Distagon T* 2/35 ZS wide-angle lenses join the Planar T* 1.4/50 ZS, released in 2006. Both lenses are scheduled to begin shipping in May, 2007. The wide-angle ZS-lenses share identical specifications and performance to their ZF-counterparts for the Nikon F-mount. Like all the lenses in the Zeiss ZF-/ZS-line, they feature a durable, full metal precision mount and engraved scales. The 9-blade iris has precise stops in 1/2 steps and a ‘bokeh’ effect. The Distagon T* 2.8/25 ZS features an extreme close-up potential with a minimum object distance of only 6 cm from the front lens element.