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Nikon AF-S 500mm f/4G ED VR lens

Posted by: Ralf Jurrien Thursday 23rd, August 2007

Nikon Europe announced a new super-telephoto lens incorporating Nikon’s exclusive VR II Vibration Reduction system. Aimed at professional sports, news and wildlife photographers, the Nikon AF-S 500mm f/4G ED VR complements the NIKKOR range of super telephoto lenses. The new Nikon 500mm f/4G ED VR super telephoto gives photographers the equivalent of a shutter speed 4 stops faster, thanks to Nikon’s VR II technology. “Lenses like these bring the photographer right to the heart of the action, even from hundreds of meters away,” said Robert Cristina, Manager Professional Products & NPS, Nikon Europe BV. “Judging from feedback we have had already, this news will be very welcomed by photographers”.

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Nikon AF-S 400mm f/2.8G ED VR lens

Posted by: Ralf Jurrien Thursday 23rd, August 2007

Nikon Europe announced a new super-telephoto lens incorporating Nikon’s exclusive VR II Vibration Reduction system. Aimed at professional sports, news and wildlife photographers, the Nikon AF-S 400mm f/2.8G ED VR complements the NIKKOR range of super telephoto lenses. The new Nikon 400mm f/2.8G ED VR super telephoto gives photographers the equivalent of a shutter speed 4 stops faster, thanks to Nikon’s VR II technology. “Lenses like these bring the photographer right to the heart of the action, even from hundreds of meters away,” said Robert Cristina, Manager Professional Products & NPS, Nikon Europe BV. “Judging from feedback we have had already, this news will be very welcomed by photographers”.

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Nikon AF-S 24-70mm f/2.8G ED lens

Posted by: Ralf Jurrien Thursday 23rd, August 2007

Nikon Europe announces a new zoom NIKKOR lens designed to maximize the potential of the advanced new FX format Nikon D3 digital SLR camera launched today. Fully compatible with existing DX-format Nikon DSLRs as well, the Nikon AF-S 24-70mm f/2.8G ED lens provides fast f/2.8 apertures across the zoom range. The slim line AF-S NIKKOR 24-70mm f/2.8G ED is designed for the exacting optical demands of professional use. “The new Nikon AF-S 24-70mm zoom NIKKOR offers photographers immense creative potential when combined with the new FX-format Nikon D3, but are equally useful for those using Nikon’s DX-format cameras too.” said Robert Cristina, Manager Professional Products & NPS, Nikon Europe BV.

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Nikon AF-S 14-24mm f/2.8G ED lens

Posted by: Ralf Jurrien Thursday 23rd, August 2007

Nikon Europe announces a new zoom NIKKOR lens designed to maximize the potential of the advanced new FX format Nikon D3 digital SLR camera launched. Fully compatible with existing DX-format Nikon DSLRs as well, the Nikon AF-S 14-24mm f/2.8G ED lens provides fast f/2.8 apertures across the zoom range. The ultra wide-angle AF-S NIKKOR 14-24mm f/2.8G ED is designed for the exacting optical demands of professional use. “The new Nikon AF-S 14-24mm zoom NIKKOR offers photographers immense creative potential when combined with the new FX-format Nikon D3, but are equally useful for those using Nikon’s DX-format cameras too.” said Robert Cristina, Manager Professional Products & NPS, Nikon Europe BV.

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Canon EF-S 55-250mm IS lens

Posted by: Ralf Jurrien Monday 20th, August 2007

Canon strengthens its EF-S series of lenses with the launch of the EF-S 55-250mm f/4-5.6 IS. With an equivalent focal length of 88-400mm, the new Canon lens is the first in the EF-S series to incorporate a 4-stop Image Stabilizer, dramatically extending low-light performance. The Canon EF-S 55-250mm f/4-5.6 IS lens incorporates specialist optics to achieve exceptional image clarity - the EF-S 55-250mm f/4-5.6 IS benefits from an Ultra-Low Dispersion (UD) lens element. The Canon EF-S lens is built to fit exclusively on those EOS cameras with an EF–S lens mount - including the new EOS 40D, EOS 30D, EOS 400D and earlier models. To take the environment into account, the lens features only lead-free glass.

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Canon EF-S 18-55mm IS lens

Posted by: Ralf Jurrien Monday 20th, August 2007

Canon strengthens its EF-S series of lenses with the launch of the EF-S 18-55mm f/3.5-5.6 IS. With an equivalent focal length of 29-88mm, the new Canon lens is the first in the EF-S series to incorporate a 4-stop Image Stabilizer, dramatically extending low-light performance. The Canon EF-S 18-55mm IS lens incorporates specialist optics to achieve exceptional image clarity - the EF-S 18-55mm f/3.5-5.6 IS employs an aspherical lens element. The Canon EF-S lens is built to fit exclusively on EOS cameras with an EF–S lens mount - including the new EOS 40D, EOS 30D, EOS 400D and earlier models. Keeping Canon’s Kyosei philosophy of living in harmony with the environment, the lens features only lead-free glass.

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Olympus Zuiko Digital ED 70-300mm

Posted by: Ilse Jurrien Friday 13th, July 2007

Olympus introduces the Zuiko Digital ED 70-300mm 1:4.0-5.6. Designed for the specific demands of digital photography, this telephoto lens delivers 4.28x zoom power - up to a phenomenal focal length equivalent of 300mm (600mm on a 35mm camera system). Despite such high-performance attributes, this ultra-compact model only weighs in at around half as much as its competition. This makes it the ideal travel lens to accompany any Four Thirds Standard DSLR. With magnification muscle extending to 300mm (600mm in 35mm equivalent terms), the Zuiko Digital ED 70-300mm 1:4.0-5.6 is remarkably powerful yet remains astoundingly portable: The lens measures a mere 127mm and weighs just 620g.

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The market for system cameras and digitale SLR cameras is growing significant. Manufacturers like Olympus and Panasonic with their Micro Four Thirds System cameras, and Samsung and Sony with their camera systems offer a new segment of cameras which need a new developing and manufacturing of lenses. It is not a replacement for the traditional DSLR so the number of SLR lenses sold this year should be higher compared to that of last year’s. The consumer, both professional and amateur, is expanding their hobby or profession with a high quality lens or attractive focal length like the wide angle super zoom lenses. The 2010 IFA International Consumer Electronics Show will be an event where you will find the latest lenses for your system camera!