Sony is expanding its a Alpha digital SLR system with the introduction of the Sony DSLR-A700 digital SLR camera, which is aimed at photo enthusiasts or serious photo hobbyists. The new Sony Alpha Alpha 700 digital SLR features advanced imaging technologies and ultra-responsive operation, as well as a lightweight, dust- and moisture-resistant, magnesium alloy construction common to enthusiast-class Digital SLR cameras. Like Sony’s mainstream Digital SLR Alpha A100 model, the new Sony Alpha A700 Digital SLR unit incorporates Super SteadyShot Inside image stabilization in the camera body and is compatible with most Minolta Maxxum mount lenses in addition to Sony lenses.
For sports, for travel or simply for having fun with friends and family - the Sony Cyber-shot H3 from Sony packs big camera features into its ultra-compact body at a price that’s irresistible. The beautifully-styled Sony H3 is the smallest ever Cyber-shot featuring a Carl Zeiss 10x zoom lens (38-380mm equivalent; F3.5-4.4). The powerful optical zoom pulls distant subjects closer with superb clarity. Its wide range also broadens the scope of framing options for greater creative possibilities - from expansive landscapes and intimate portraits to dynamic nature shots and sporting scenes. Magnification is boosted further still by the 17x HD Smart Zoom (in 16:9 shooting mode) for powerful telephoto images.
The stylish, slimline Cyber-shot T Series from Sony gains a feature-packed new model that makes it easier than ever to grab great pictures. The Sony Cybershot T70 complements exquisite HD imaging quality with exciting innovations like the new ‘Smile Shutter’ mode for happy faces when you’re shooting family and friends as well as a clear, wide extra large touchscreen. The svelte Sony T70 makes a serious fashion statement with a choice of silver, black, white, and pink finishes. The Sony Cybershot T70 digital compact camera features the new Sony Cyber-shot “Smile Shutter” function, which enables the camera to automatically react to a smile - a first for digital photography.
The stylish, slim line Cyber-shot T Series from Sony gains a feature-packed new model that makes it easier than ever to grab great pictures. The Sony Cybershot T200 complements exquisite HD imaging quality with exciting innovations like the new ‘Smile Shutter’ mode for happy faces when you’re shooting family and friends as well as a clear, wide extra large touchscreen. The flagship Sony T200 looks and performs like no other digital camera. Available in silver, black and red, its uniquely stylish vertical design conceals a powerful 5x optical zoom lens - great for pulling distant subjects in closer. The Sony Cybershot T200 digital compact camera features the new Sony Cyber-shot “Smile Shutter” function.
Sony Corporation announced the commercialization of "Sony IMX021 CMOS Image Sensor", an APS-C size (diagonal: 28.40mm/Type 1.8) 12.47 effective megapixel ultra-high speed, high image quality CMOS image sensor designed to meet the increasing requirement for rapid image capture and advanced picture quality within digital SLR cameras. Sony will position "IMX021 CMOS Image Sensor" as a key device capable of generating new added value in the high-growth digital SLR camera market, actively promoting its use within Sony and externally. The "Sony IMX021" CMOS Image Sensor production will be carried out at Sony Semiconductor Kyushu Corporation's Kumamoto Technology Center.
Sony has recently discovered that, with certain units of the Sony Cybershot T5 released in September 2005, there is the possibility that metal plating on the bottom of the camera unit may warp, causing slight cut or scratch to the skin of the user when it is directly touched. In its effort to ensure customer satisfaction, Sony will offer a free replacement service of the bottom casing. With certain Sony T5 models, the metal plating peels away from the unit and warps outward. Due to an irregularity during the initial part production, the adhesive strength of the metal plating declined. As a result, it became more likely that damage to the bottom casing could cause the metal plating to peel away and warp outward.
Sony is responding to the rise of user-generated content on the Internet with its new, pocket-sized Net-sharing CAM, designed for social networkers and video bloggers who frequently upload video and images to the web. With more than 230 million videos viewed online and more than 150,000 uploaded daily, according to YouTube, video sharing is fast becoming as popular as photo sharing. Sony’s NSC-GC1 Net-sharing digital CAM seamlessly uploads short video clips to the web, and snaps print-quality, 5 Megapixel digital still photos. Weighing just about five ounces, the Sony NSC-GC1 Net-sharing CAM has ultra-portable dimensions (1 3/16-inches wide by 4 1/8-inches tall by 2 1/4-inches deep).
Sony Creative Software, a leading provider of professional video and audio editing applications, announced powerful yet easy-to-use new versions of its consumer products line-up, providing users with software tools to develop creative videos, music, podcasts, photos and more. The new line-up includes the latest versions of the now Windows Vista-compatible Vegas Movie Studio and Vegas Movie Studio Platinum Edition video editing and DVD creation software, Sound Forge Audio Studio audio editing and production software and ACID Music Studio music creation and mixing software. Consumers are now able to create virtually any type of multimedia project with their personal computer.